News in the Channel - issue #33

NIMANS

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given us access to a whole new range of products,” says Paul. “For instance, we’ve got access to an AV space that we weren’t in before, which given we were already strong in the meeting room environment, gives us an extra offering for our customers.” But significantly, Midwich and Nimans are similar businesses in terms of their culture, Paul adds. “For customers, Nimans is still the same Nimans as it was before the deal,” he says. “I was part of the senior management team at that time, and we had a culture installed by our founder, Julian, and it is still run that way. Being owned by Midwich gives us stability, and they have been hugely supportive of Nimans since the deal and, while we are now part of a very big company, we haven’t lost what made Nimans in the first place, which was about how we go about business, how we treat people, how we treat our suppliers, how we treat our customers. That hasn’t changed.” Plans With Nimans on a stable footing, it means Paul and the rest of the senior team can focus on the future – and help ensure that the company is around for another 40 years.

But to achieve this will require a mix of the old and the new. “We’ve got to continue to innovate in terms of how we integrate the technologies together and how we go out to our customers,” explains Paul. “But some things won’t change; Nimans been around for 40 years and has been consistent with its principles of providing a quality service and, as the old saying goes, if it’s not broke, don’t fix it, so we will make sure that we stick to those principles that if you treat your customers and your suppliers well, everything else will pretty much take care of itself. I know it’s simplifying, but it doesn’t need to be much more complex than that because we know that we’ll evolve with the technology because we always have done.” Paul adds that technology moves fast and Nimans is always looking to be at the cutting edge, so that when resellers want to be early adopters, they can be there to support them. “If a partner is looking at the next few years wants a distribution partner that can help them develop their technology, I don’t think there’s many around better than us,” he says. “Our customers can rely on us as well as knowing that we’re offering innovative solutions. That’s always the key for me.” n

But some things won’t change; Nimans been around for 40 years and has been consistent with its principles of providing a quality service and, as the old saying goes, if it's not broke, don't fix it...

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