HAMMER DISTRIBUTION
It’s Hammer time A fondly remembered name has returned to the channel with Exertis Enterprise rebranding as Hammer Distribution. As Jason Chibnall explains, for customers, they will get the same great service they are used to – and more.
A familiar name returned to the channel this month – Hammer Distribution. After some teases on social media about an upcoming change, all was revealed on October 1 that the company that had been known as Exertis Enterprise since 2018 was returning to its much- respected former name. Jason Chibnall, managing director of Hammer Distribution, explains that the decision to rebrand the company to the Hammer name has resulted from a series of events over the past 12 months. For instance, Exertis Enterprise’s parent company, DCC, decided to divest its technology division and subsequently sold Exertis UK and its subsidiaries to Aurelius. “This was alongside a changing of the longer-term ambitions of the Exertis organisation, from perhaps one corporate brand looking for a global presence, to more of a sense of specialist
organisations under an umbrella organisation,” says Jason. “These changes gave me an
opportunity to sit down and think about what we want to be known for and what do we want to become?” This influenced the decision to change the company’s name back to the one it used up to 2018, which Jason says was still well regarded in the channel. “With every brand or rebranding, there’s always a consideration around the brand values and what those mean to the people that work underneath the brand and within the organisation and how they’re perceived within the marketplace,” he adds. “It was clear to us that when we talked to customers there was still a very deep fondness for the Hammer brand. People in the channel and within the industry understood who Hammer were and our differentiators.
Jason Chibnall managing director
hammerdistribution.com
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People in the channel and within the industry understood who Hammer were and our differentiators.
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