EXN 6/8
Upgrade & Expand - Maximising
Customer Lifetime Value
The biggest refresh cycle in cybersecurity history
By 2026, hundreds of thousands of FortiGate devices will reach end-of-support. That creates an
unprecedented opportunity to expand revenue by working with your existing customers.
Why this Matters Now
Aging infrastructure needs urgent replacement
Evolving compliance requirements are driving security modernization
Sophisticated threats demand stronger protection
Natural budget cycles are aligned with upgrade requirements
Program Benefits
Hardware Upgrade Incentives
1
Up to 55% discount on upgrades, creating a compelling customer offer while
preserving partner margins.
Service Expansion
Add subscription services such as FortiGate Cloud, FortiSASE, Managed FortiGate, SOCaaS,
2
FortiAnalyzer Cloud, and FortiEDR. This turns one-off hardware deals into strategic long-
term partnerships.
Rebate Rewards
3
Earn 1% rebate on bundled deals over €80K list value.
Recurring Revenue
4
Subscription services deliver higher margins than hardware-only deals. Giving predictable
income, with ongoing customer engagement.
S trategi c
A d v antages
E x isting customers represent the easiest sales opportunitie s
B udget approvals are simpler for replacement s
T rusted advisor status protects against competitor s
End - of - support deadlines create natural urgency
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