STOCKIES 2025
is pleased to announce
are Sponsors of the
Desktop of the Year Award Printer of the Year Award Signage & Display Boards Product of the Year Award
1 Let’s start with a quick snapshot – tell us how the year has been going so far for Westcoast? Despite the many headwinds faced in the channel, our partners continue to rely on us as their support partner for the technology channel and since joining the ALSO Group in February, we continue to deliver a diverse and growing vendor and services portfolio. In recognition of the value we provide our partners, we are delighted to have been awarded the HPE UKIMEA Distributor of the Year 2025 and Dell EMEA Regional Distributor of the Year, which speaks to the quality of our partnerships and
3 If you could give one key piece of advice to MSPs today that would make a measurable difference to their business, what would it be? Locking in multi-year contracts (3 years or more) will boost recurring revenue, in turn stabilising cash flow and reducing churn. This can also facilitate deeper customer relationships, a perfect foundation for up and cross-selling opportunities, as well as enabling the MSP to better plan resource and scale strategically. 4 You’re sponsoring several product awards. What trends are you seeing, and what makes a winner? Momentum continues behind AI, cybersecurity, and sustainability, leading to both investment and innovation in these areas. The key, however, is to separate the noise from the true value and be able to deliver real-world solutions for a more efficient, secure and sustainable future. 5 If you could recommend winners, who would they be? A business that clearly demonstrates where and how it adds value to its partners and instils confidence to navigate current and future customer and technology challenges, is in a strong position to walk away with a win! n
ability to deliver for our partners. 2 What are some of the latest
developments at Westcoast that partners
should know about? With ever increasing pressure on hardware margins, we continue to invest in our services offering, supporting partners to deliver across the entire customer lifecycle. From AI services to financial solutions, optimised logistics to sustainability, we strive to deliver more margin rich opportunities. Underpinning this, our culture at Westcoast is deeply rooted in a commitment to both people and planet – driving innovation, collaboration and long-term value for our partners.
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