SUSTANABILITY
Partnering for the planet : Snom’s commitment to sustainable innovation
Sustainability is becoming a strategic priority in the IT channel as more companies strive to meet environmental, social and governance (ESG) goals.
agenda for these industries.”
Continuous improvement The telecoms and IT sector isn’t inherently green. Data centres consume energy, devices require materials, and even AI has its own footprint. For Green IP, the opportunity lies in making better choices: reducing unnecessary travel through remote provisioning, powering offices through a renewable energy provider, switching to an electric and hybrid fleet, and partnering with vendors such as Snom that are taking sustainability seriously. Snom’s products are delivered to customers in packaging that uses recyclable materials such as paper, cardboard and pulp. It also offers a range of IP phones made from recycled plastic. These devices have the same durability and performance that users expect, but with a smaller environmental footprint. Daniel at Green IP continues: “Sustainability is a journey of continuous improvement. What matters is that we’re making real changes, learning from partners and holding ourselves accountable. We’re currently finalising an agreement with a new sustainability partner, which will mark an important next step in our journey. We’ll be sharing updates soon on how we’re building stronger, greener foundations for our business and our customers through our new Project Earth programme. This initiative will focus not only on offsetting Green IP’s own carbon footprint but also on helping our customers to do the same.” Partnerships like the one between Snom and Green IP are enabling businesses to get their hands on technology that not only improves their operations, but is helping to shape a more sustainable future for the telecoms industry. n
VoIP (Voice over Internet Protocol) solutions are evolving to meet this demand with sustainability now considered at every stage – from the materials being used and energy-saving features, to packaging and delivery. Net-zero can’t be achieved alone though – the IT channel relies on multiple organisations and individuals, so it must be a collective effort, with partnerships playing a critical role. At Snom, we’re proud to work alongside businesses who share our values and are committed to protecting the planet. One such partner helping to deliver greener telecoms solutions is Green IP. Spotlight on Green IP Green IP is a UK-based telecoms company that was founded with the belief that communications can be delivered in a smarter, more responsible way. From the beginning, the company has combined excellent customer service with a commitment to reducing impact where it can, while being open about the challenges that remain. Today, Green IP works primarily with the automotive and hospitality industries, where customer experience and efficiency are critical. Its expertise also extends to industries such as construction and education, which are placing an increasing importance on sustainability. Daniel Smith, market development manager at Green IP, said: “For dealerships and hotels, integrating our solutions is an important part of the way they communicate. At the same time, we’re seeing sustainability move higher up the
Daniel Smith market development manager
greenip.co.uk
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