AMD
Building something meaningful
Anjana Srinivasan took over as AMD’s EMEA commercial channel chief earlier this year and is now focused on developing the company’s market share in the UK – for which the channel is central to her plans.
For Anjana Srinivasan, it’s been a busy few months. Anjana took on the role of EMEA commercial channel chief at AMD in May this year and has since immersed herself in the company and is now focused on achieving and building meaningful and long-lasting success for AMD and its partners and customers. But Anjana’s current role is a far cry from what she set out to do on leaving education. Indeed, like many in the sector, she didn’t set out to build a career in technology, she found her route in accidentally. “I originally trained as an architect, which might seem far removed from tech, but I had a professor who once told our class that only 2% of us would go on to practice architecture,” she explains. “The rest, he said, would take the mindset of building from scratch and apply it elsewhere. That idea stayed with me. “Over the years, I’ve had the privilege of working across geographies and disciplines – sales, operations, advertising, marketing at Lenovo, Microsoft and now
AMD. Incredible companies that shaped my perspective. What’s kept me in tech is its real-world impact – both tangible and intangible. There’s a responsibility and a privilege in working in a space that touches lives so deeply, and I continue to be fascinated by its evolution.” Understandably, when the opportunity came up at AMD, Anjana was quickly attracted to it. “Silicon is at the heart of transformation – it’s the engine behind some of the most profound shifts in business and everyday life,” she says. “That’s what drew me in. When I saw Stephanie Dismore, a leader I deeply respect, join AMD, it signalled to me the direction the company was heading. And of course, the journey Dr Lisa Su has led over the past decade is nothing short of remarkable. It’s inspiring to be part of that story. “My role brings something different to how AMD shows up in EMEA: more dedicated coverage, clearer enablement and stronger executive alignment.
Anjana Srinivasan commercial channel chief EMEA
amd.com
Over the years, I’ve had the privilege of working across geographies and disciplines – sales, operations, advertising, marketing at Lenovo, Microsoft and now AMD. “ ”
CONTINUED
www.newsinthechannel.co.uk
37 57
Powered by FlippingBook