AMD
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The goal is simple: make it easier for partners to build profitable solutions on AMD, across PCs and datacentre. I want to spend the next decade building something meaningful with our partners.” Leading the market Working towards this goal, Anjana will be building on an already well-established base. “Partners are looking for choice, efficiency and a vendor that shows up consistently and that’s where we’re leaning in,” she says. “Right now, a lot of conversations are centred around datacentre – AI, analytics, virtualisation and modernisation – alongside a healthy commercial PC refresh, where we are leading with AI PCs. Our growth is being driven by consistency and by making it easier to do business with us.” She adds that she is excited to see the proliferation of higher-end AI PCs and tasks that require AI at the edge. “Because that will drive the next phase of growth and AMD’s well positioned with our broad Copilot+ PC portfolio, jointly built with our ecosystem partners,” Anjana explains. “Another key driver of growth is the datacentre, whether its consolidation or virtualisation or explosion of sovereign AI, there is significant growth to be had in these areas and given AMD’s global leadership in this space, a significant opportunity for us in EMEA to get behind, jointly with our channel partners.” AI influence As mentioned, AI is having an increasing impact on the sector, and this is driving a lot of customer demand currently. “AI is reshaping how products are built and how partners sell,” says Anjana. “In the channel, AI isn’t a SKU – it’s a solution. We’re enabling partners to package AMD platforms with software and services so customers can pilot quickly, scale safely and measure impact.” Of course, rising demand for AI is also changing the demands on data centres.
“There’s rising demand for efficient compute, faster time-to-value and flexible deployment models – whether core, cloud or edge,” says Anjana. “Partners are responding by productising these needs into managed services and integrated stacks built on AMD. “Customers are looking for practical AI with secure, predictable deployments that deliver real value. They’re focused on performance-per-watt, total cost and time-to-value, and they want the flexibility to place workloads across core, cloud and edge. Server and commercial AI PC are front and centre, with gaming continuing to be a strong pillar.
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Partners are looking for choice, efficiency and a vendor that shows up consistently and that’s where we’re leaning in.
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“AI is fundamentally reshaping compute across the entire stack – from datacentre to endpoint – creating new opportunities on-prem, in the cloud, at the edge, and on the PC. From my conversations across the channel, it’s clear that server remains a key focus for AI and analytics workloads, while AI PCs are accelerating adoption in productivity and security- driven environments. With the most comprehensive AI compute portfolio spanning both datacentre and client, AMD is uniquely positioned to deliver differentiated value to customers across this transformation.” AI is also changing the nature of cyberthreats, and this is something that AMD is also alive to. “Security must start in silicon and carry through the stack,” says Anjana. “We work closely with OEMs and ISVs on platform hardening, modern authentication, memory protection and timely updates so partners can sell
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