Pax8 PROFILE
The Channel is broken Pax8 might be relative newcomers to the UK and EMEA markets, but they are determined to shake the sector up and bring better services to customers by taking a different approach to the norm.
For an attention-grabbing opening statement in an interview, Phylip Morgan, chief revenue officer at Pax8 EMEA, has one of the best: “In our view, the channel is broken,” he says. “In our industry, we have been saying for years that distribution is broken, and the technology provider is underserved. As we see it, Pax8’s purpose is to power a world of ideas.” It is striking stuff, but Phylip quickly looks to back up his bold assertion, adding that this message was accelerated by the pandemic, which made businesses from artisan coffee shops to small firms of accountants to plumbers tech companies overnight, as they had to conduct much of their business online, whether it was sales, marketing or anything to do with the supply chain. “That accelerated our message to the channel where we no longer think distribution is broken, we’re saying the channel is broken; the whole way about the servicing and supply of those end users that are serviced by the channel – by an MSP, a local computer shop or reseller – they are all underserved and we are here to fix it.” Pax8’s aim is clear: to simplify the way organisations buy, sell, and manage cloud
solutions by providing consolidated billing, automated provisioning and PSA integrations. The technology is backed by 24/7 support, expertise and educational resources. “We want Pax8 to be the world’s favourite cloud marketplace for technology providers,” says Phylip. “That’s our fix for the channel. We can do things differently to the rest of the channel and give customers three primary things. Number one, an account manager to help you grow your business. If you’re an MSP, reseller or whatever, we will take you towards the service model. We will also give you a bill that you can understand. And thirdly, we will give you integrations, APIs and everything that can make your business go like a rocket.” Employing the best But to do that, Pax8 needs to employ the best people, who can get things done, create fixes or develop new solutions. “Every person you speak to at Pax8 will care about you as an individual and be empowered to solve your problem,” says Chloe Cameron, chief people officer, EMEA, at Pax8. “That is at the heart of what we’re trying to do differently. People spend so much time on studies on productivity and the world of work but actually it’s about people operationalising
Phylip Morgan chief revenue officer Pax8 EMEA
Every person you speak to at Pax8 will care about you as an individual and be empowered to solve your problem. “ ”
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