News in the Channel – February 2023

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culture add,” Chloe says. “We look for what people bring to the business that isn’t already there.” Chloe adds that Pax8 looks to have as low a voluntary churn of employees as possible. “Any organisation needs to self-regulate,” she says. “You shouldn’t expect to keep everyone, but we currently have an organisation that’s grown 800% in its first year and our retention rate is above 85%, which I’m proud of. Sometimes it’s time for people to move on, if they decide they want to go and do something else they go with our blessing. It’s all about a healthy, self-righting culture.” Focus on growth Pax8 has enjoyed rapid growth in terms of sales and personnel in the past two years since it launched in the EMEA region. Phylip says that there are several thousand partners signed up to work with Pax8 across the EMEA region. He adds that growth is still on the agenda for the commercial side of the business, as given his earlier assertion that the channel is broken, he views there being plenty of scope for that. “What customers want is great technology being delivered to them in a friction free painless way,” he says. “Nobody wants to be on a phone call for two hours to tech support trying to get something fixed, or queuing for a credit note or whatever. To quote John Street, Pax8’s CEO, the vision is for us to be the world’s favourite cloud marketplace for technology providers. “Because the MSP is underserved, our mission is to provide a full suite of technology services in every geographical territory. “We are helping MSPs with things like migration services so that they don’t have to

John Street CEO Pax8

have their tech team doing all the consultancy migration support if required. They can back a lot of those services to ours so they can scale their business far more quickly by investing in sales and marketing people rather than technical engineering people, and it is easier to fill the sales roles than the technical engineering ones.” Phylip adds that the main priorities for Pax8 in the coming one-two years are to expand its geographical reach, then expanding its range of partner services. While some will be done organically, he also expects that mergers and acquisitions will be a key way to move into some new territories or buy additional technologies to help serve Pax8’s partners. In just two years, Pax8 has made a big impression in the market, and with the company’s ambition – underpinned by its culture and philosophy – then it is certainly set to continue to be a disruptive influence on the market in the future.

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Nobody wants to be on a phone call for two hours to tech support trying to get something fixed, or queuing for a credit note or whatever “

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