COMMENT
It’s good to chat Artificial intelligence is becoming more mainstream and will make an impact in the channel in time – but there are other technologies that present opportunities now.
to generate a small part of his article in last month’s issue. Indeed, there are thoughts that it could be used to generate content for newspapers and magazines in the future. However, that is some way off yet – there is no substitute for a human-generated interview and reportage – and critics point out that its copy often needs significant editing by a human journalist. Well, at least I hope that it is some way off from generating content… While ChatGPT and their ilk – Google and others are working on their own versions – are still emerging technologies and will undoubtedly have a greater impact on the channel in the years to come and provide new solutions for end users and opportunities for resellers there are plenty of technologies out there that present opportunities for resellers to make some money. For instance, data destruction can provide a profitable revenue stream for businesses in the channel. Businesses are generating more data than ever before, but when that has to be disposed of, great care needs to be taken, due to compliance issues, data protection and security – and specialists can make money from this. More on page 16. Elsewhere in the issue, we have an interview with Phylip Morgan and Chloe Cameron from Pax8, which has had dramatic growth since it launched in the UK two years ago. In it, Phylip describes how Pax8 is looking to fix what they see as a broken channel. Read more on page 12. As ever, I hope you enjoy the issue. If you have issues you want us to cover in future issues, or you want to get involved in editorial or advertising, please drop me a line at dan@newsinthechannel.com
I’m old enough to remember when artificial intelligence (AI) was still the stuff of science fiction. Now, I’m worried it might take my job. Unless you’ve been living under a rock this year, you’ll have heard of ChatGPT, the AI app that gained more than one million users within a week of its launch and has rocketed the company behind it, OpenAI, into the top 50 of global websites, with traffic increasing by 3,572%, from 18.3 million to 672 million visits after ChatGPT’s release at the end of November. ChatGTP is an advanced chatbot that can help with anything from coding to content creation using its vast database of knowledge. It can also ask follow-up questions and learn from its mistakes. Our resident data analyst, Wickus, has been getting excited about it, as have many others around the world. He even used it
Dan Parton
CALLING ALL BRANDS
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