News in the Channel - issue #20

HPE CIC LONDON

What happened in Vegas... didn’t stay there

This time, what happened in Vegas didn’t stay there. In June 2024, Antonio Neri, the President and CEO of HPE delivered the world’s first keynote address in the Las Vegas Sphere during HPE Discover 2024, sharing the stage with the rockstar that is Jensen Huang.

Both these leaders are excited for the future of technology for business, with the biggest trend of course being enabling businesses to integrate AI into their workflows. It didn’t stop there though – HPE held a follow-up event for analysts and the press at their office in the city of London, aptly named The HPE Viva Las Vegas Press and Analyst Summit . Wickus Bester, lead data analyst from Stock in the Channel, attended the event to learn what is in store for the world of enterprise IT and to see their revamped Customer Innovation Centre in person. We have seen an increase of 2.48% for search traffic on SITC for the networking category year on year for quarter 2, with interest in HPE Aruba among the highest in the category**. I am not at all surprised, as every business needs some combination of compute, networking and storage if they want to be a modern and data driven enterprise, with a new addition to that being an AI- integrated business. This is where companies like HPE are helping their partners excel, and to see this we need to look no further than the recently remodelled customer innovation centre stationed at their office. Revamped Customer Innovation Centre Following a full remodel, HPE’s London Customer Innovation Centre (CIC) has re- opened its doors to welcome customers, partners and employees to this incredible immersive experience. The CIC is an interactive space showcasing HPE technology and innovation that help drive customer outcomes from edge through to cloud. HPE is committed to helping our customers achieve their business goals. The CIC provides a space to invite customers in for strategic, pioneering conversations looking at how we can partner with them to innovate

faster and perform at levels that elevate them above their competition. Set over two floors, the CIC features bright collaborative working spaces, high-tech conference rooms, interactive experiences, an innovation collaboration zone and a brand-new hospitality space, complete with their own pub. As Jennifer Smith, London, CIC Manager who oversaw the CIC relaunch puts it “visitors are guided through our innovation stories in supporting energy generation from waves, to our spaceborne computer – the fastest computer in the galaxy – and past a range of Edge to Cloud HPE innovations, including a racing simulator that demonstrates how we’re speeding up race times with AI technology.” Jennifer adds, “Telling our story visually allows it to be immersively experienced, not passively observed. We want people to touch, feel, play and explore, helping to understand how HPE technology has brought our customer solutions to life.” It’s impossible to miss the Mercedes racing car hanging on the wall when you walk into HPE’s innovation centre, a clear reminder their partnership with HPE. Combined with the racing simulator on the centre floor, I saw

Jennifer Smith CIC Manager, London

hpe.com

We want people to touch, feel, play and explore, helping to understand how HPE technology has brought our customer solutions to life. ” **based on 3rd position in trending ranking for Q2 2024 in category Networking

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