ASUS
Watford Football Club and ASUS: A Partnership Elevating IT Infrastructure and Performance In the ever-evolving world of sports, where every second counts and precision is paramount, the integration of cutting-edge technology is no longer a luxury but a necessity. This realisation has driven Watford Football Club, a team steeped in history, to seek a partnership that could propel them into a new era of technological sophistication. Enter ASUS, a global leader in technology, whose collaboration with Watford has fundamentally transformed the club’s IT infrastructure and operational efficiency.
ASUS brought a suite of solutions to the table, each meticulously tailored to address specific needs across the club. “ ”
A Legacy Rooted in Tradition and Innovation Watford Football Club, founded in 1881 and a resident of Vicarage Road for over a century, is synonymous with community and tradition. Known as “the original family club,” Watford has always prided itself on fostering a welcoming atmosphere that reflects its deep-rooted values. However, as Paul O’Brien, the club’s Commercial Director, points out, tradition must evolve. “We want to use technology to its full potential. We look at other sports like Formula One and how they use technology in every department – that’s what we want to do here,” O’Brien states, highlighting the club’s ambition to stay ahead of the curve. The Power of Partnership Watford’s partnership with ASUS began just over a year ago, and the impact was immediate and profound. The club’s operational scale is immense – 365 days a year, encompassing a diverse range of
activities far beyond what most people imagine. “Technology really drives it for us,” O’Brien emphasises, “and we know that we need to integrate technology in every area.” This partnership was not just about upgrading existing systems; it was about rethinking how every department at Watford could leverage technology to enhance performance, efficiency, and ultimately, the fan experience. ASUS brought a suite of solutions to the table, each meticulously tailored to address specific needs across the club. Revolutionising Matchday Operations and Hospitality One of the most significant changes has been in matchday operations, particularly within the hospitality sector. Frankie, the Commercial Sales Manager, reflects on the days when operations relied heavily on paper – an approach that was both cumbersome and inefficient. Today, thanks to ASUS tablets, those days are a thing of the past. “Now we’ve moved over to ASUS tablets, which is a lot more efficient for us,” she notes, adding that the rugged durability of the devices is crucial in the fast-paced, bustling environment of matchday hospitality. The flexibility and reliability of ASUS technology have also transformed the way Frankie and her team operate. Whether she’s moving from lounge to lounge or meeting with clients on the go, the confidence that her ASUS device won’t let her down is invaluable. The transition from paper to digital has streamlined processes, reduced waste, and allowed the team to focus more on delivering exceptional service to fans and guests.
ASUS ExpertBook B3 Detachable B3000
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