News in the Channel - issue #20

ASUS

ASUS ExpertBook B5

The adaptability of ASUS products means that each department can tailor its use of technology to meet specific demands, ensuring that the club operates smoothly and efficiently at all times. This holistic integration of technology into the club’s operations is a testament to ASUS’s ability to provide comprehensive solutions that cater to a wide range of needs.

Enhancing Content Creation and Fan Engagement In the digital age, content is king, and Watford’s ability to engage with fans through high-quality, timely content is essential. Ben Rhodes, the club’s Senior Video Producer, is at the forefront of this effort. For Rhodes, the ASUS ProArt laptop has been a game- changer. “The overall performance of it is phenomenal,” Rhodes explains. With its significant memory, powerful graphics card, and exceptional portability, the ProArt laptop allows him to create and deliver content with unprecedented speed and precision. The ability to produce and distribute content quickly, particularly on matchdays, is critical. Fans demand instant access to highlights, interviews, and behind-the-scenes footage, and the ProArt laptop ensures that Rhodes and his team can meet these expectations without compromising on quality. “The big thing is being able to do a fast turnaround,” Rhodes says, noting that the laptop’s superior battery life and screen clarity further enhance its utility.

Looking Ahead: A Future Built on Technology

As Watford Football Club continues to build on its rich heritage, the partnership with ASUS has positioned the club at the forefront of technological innovation in football. The relationship has not only addressed immediate challenges but also set the stage for future advancements. “Let’s hope that continues because it’s been a great relationship and it’s changed the way we work internally,” O’Brien reflects. In a sport where margins are often razor- thin, Watford’s commitment to leveraging the best technology available is a clear statement of intent. The collaboration with ASUS has not only improved the club’s operational efficiency but also enhanced the overall experience for players, staff, and fans alike. As Watford moves forward, this partnership serves as a model for how technology and tradition can come together to create something truly special. The journey that began over a hundred years ago at Vicarage Road now looks toward a future where innovation drives success, and with ASUS as a partner, Watford Football Club is well-equipped to face whatever challenges lie ahead. Watch the Asus Watford case study here.

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As Watford moves forward, this partnership serves as a model for how technology and tradition can come together to create something truly special.

Empowering the Entire Club ASUS’s influence extends far beyond content creation and hospitality. The technology provided by ASUS has empowered every department within the club, from directors to cleaning staff, to perform at their best. The ASUS ExpertBook, for example, has revolutionised how the commercial team conducts business. O’Brien highlights how the device has transformed meetings: “For me, it was the ExpertBook – look how this could change the way you go out and take meetings.”

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