News in the Channel - issue #37

AUDIO VISUAL

or swapping headsets. For professionals juggling calls across platforms, this is a genuine time-saver and a feature many end users would desire. It certainly is a productivity booster, enabling more to get done with ease. Design details reinforce the A350M’s business focus. The headset is lightweight, comfortable for long sessions, folds away neatly for travel, and includes an integrated busy light – now an essential feature in shared spaces and open-plan offices where visual cues matter. The onboard controls are intuitive and easy to use. Mute, volume and call management buttons are all where you’d expect them to be. Entering new territory The A350M isn’t arriving alone. Alongside it, Snom has refreshed its popular DECT headset with the A170C, refining rather than reinventing a proven design. The A170C delivers improved battery life, USB-C charging and continued compatibility with Snom’s existing phone ecosystem. For organisations already invested in Snom infrastructure, this update offers a simple, low-risk upgrade path with tangible usability benefits. Meanwhile, the launch of the Snom V420 4K video conferencing camera marks a more significant expansion – positioning Snom as a serious audio-visual player. The V420 delivers sharp 4K video, strong low-light performance, and intelligent audio capture through three integrated microphones with beamforming technology. With a wide field of view up to 120°, flexible mounting, and true plug-and-play deployment via USB-C, it fits naturally into home offices, huddle rooms, and small meeting spaces. Paired with the Snom C300 speakerphone, the V420 becomes a compact yet professional conferencing solution, making it ideal for organisations looking to standardise hybrid meeting rooms without over-engineering, as well as giving them the option to extend IT

lifespans by using existing screens.

Snom V420

Backed by Snom For MSPs and resellers, Snom’s move into headsets and video is about expanding a trusted ecosystem. The new devices are easy to deploy, familiar to support teams already working with Snom, and aligned with the realities of hybrid work. They integrate seamlessly with major platforms like Microsoft Teams, Zoom, Webex and Google Meet. The V420 video camera’s professional image quality, strong audio capture, sustainability credentials, and three-year warranty reinforce Snom’s positioning as a reliable, long-term AV partner. For resellers, the A350M is particularly compelling: a professional, well-priced

headset that addresses real-world working behaviours while opening new revenue opportunities beyond desk phones. The ability to sell a complete audio-visual solution – headset, phone, and camera

– strengthens account stickiness and simplifies vendor management. Resellers can find the stock through authorised distributors ProVu and EFL. n

Snom A170C

Editor’s Verdict: Snom may be entering new product categories, but it’s doing so on familiar ground. The A350M, A170C and V420 are natural extensions of a brand that understands professional communication and where it’s headed next.