KONEKT
Ready to Konekt
Konekt may be a new name in the market, but it is a long-established business that is focusing forging a new direction to help customers to harness the power of AI, UCAS and more to maximise the potential of their business.
Back in December 2025, it was announced that Northamber had acquired the hardware business of Nuvias UC (see News in the Channel issue 36 for more on that), while the remaining business was renamed Konekt. The decision to split the business was some time in the making. “When we looked at our business and the strategic direction for Nuvias UC in January last year, we knew how the industry was moving,” explains Joel Chimoindes, chief executive officer of Konekt. “We looked at that hardware business, and we had high market share, strong partnerships with vendors like Yealink, Neat and HP Poly, and fantastic customer relationships. But the hardware collaboration market has matured very quickly and started to level out. When markets level out, they become tougher, and the market becomes much more competitive. “As well as that, we saw IT market trends around how the market was polarising into must-have and nice-to-have decisions and driven heavily by budgets. The must-have decisions were around security, Windows 11 upgrade and AI. “Collaboration and hardware has fallen into the nice-to-have category. All those things influenced the overall market, making it more competitive. We felt that our real strengths as a business was in software and services, and that business was growing at 20%. “We took the decision that we would have a strong plan as we ended the year on what we were going to do with the
hardware business. Primarily, we looked to sell, and Northamber felt like a fantastic partnership for that business. We felt that Northamber shared a similar set of values and ethos to us, and their passion for specialist distribution and how to help partners succeed was paramount. “The sale to Northamber felt like a great fit. They were more operationally and logistically refined than us in that area too, which meant they could deliver a more cost-effective service.”
Joel Chimoindes CEO
konekt.tech
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We’re changing the ethos of our business and the way that we think
Not just a continuation Following the deal, Nuvias UC was rebranded as Konekt. Joel says that the rebranding felt necessary as it wasn’t just a continuation of the old business. “When we were looking at our business last year, we felt that this was a fantastic opportunity to change and grow and develop in a new direction,” he adds. “We simply could have just rebranded, and said, ‘This is us’, but it’s much more than that. We’re changing the ethos of our business and the way that we think about it. We’re putting AI and automation at the heart of what we do, that’s a key
about it. We're putting AI and
automation at the heart of what we do, that's a key change.
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