KONEKT
CONTINUED around the Zoom and Microsoft platforms to enhance the capability and capacity of our resellers.” Future confidence Joel is confident about the future for Konekt, thanks to its investments in automation portals and self-service portals. “Our partners will see that roll out over Q1 and beyond,” he adds. “We have also invested in our technical capabilities, whether that’s for pre- sales implementation or post-sales support, we can enhance our resellers’ capabilities. When you take these two things and combine them together, which we have, alongside a portfolio of cloud communications vendors, specifically around Zoom and the Microsoft ecosystems, it is a powerful proposition. “I believe that we have something unique in the cloud communication space that has big value to our partners and vendors. Our place in the market is combining those two things together. There are other players in this market that have a fantastic automation platform, or good technical capability, but not both like we have.” Having this proposition positions Konekt well in a market that is becoming increasingly difficult to predict. “The one thing you know is it’s going to be unpredictable,” Joel laughs. “I don’t think budgets are going to get any easier this year and we’re still going to have the caution around spend that we’ve experienced previously. “AI will continue to play a significant role in how people think about in their business. The interesting thing about that is when you look back to whenever there was a shift in technology or in buyer’s needs that invariably had a start, a middle and an end point. But with AI, I can’t see an endpoint, I can see a constant evolution of what can be achieved inside end user businesses. Therefore, we need to make sure we’re evolving our business
in line with that.” The phasing out of legacy infrastructure and digital transformation will also be a big trend in the coming year. “The switch off in the UK when that happens next year will become a compelling event to get people from an on-prem to an off- prem solution and retire old infrastructure as well,” says Joel. “I use this phrase compelling events; I think that’s important. You need compelling events when markets are tough to help people refine where they need to focus their budgets and growth. Last year, that compelling event in the IT industry was Windows 10 end of life and Windows 11 migrations.” Given these trends, Joel is understandably positive about the future for Konekt and the wider market. “The market areas we inhabit are growth areas, which means we can help our partners grow as well,” says Joel. “Things like legacy infrastructure being retired, and businesses are reaching the end of their first phase of their UCAS platform and are now looking whether they upgrade what they have or move to something else. All these present fantastic opportunities for us. Adoption of UCAS platforms is going continue, which means cloud communications will continue to grow too. “I’m energised by what AI will continue to do in our market and will be driving even greater productivity gains in businesses. I’m excited about the next 12 months and beyond, I think we’ve got a great opportunity in front of us.” n
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The switch off in the UK when that happens next year, will become
a compelling event to get
people from an on-prem to an off-prem solution
and retire old infrastructure as well.
”
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