GAMIFICATION OF THE WORKPLACE
Levelling up Gamers are increasingly demanding more from their equipment – from monitors to keyboards – to ensure they can perform to their optimum. But these products are also becoming popular in businesses to increase productivity, and this provides opportunities for resellers.
Gaming is a serious business. The world of esports is burgeoning and there are rafts of competitive tournaments available to gamers where winners can take home serious prize money. But with competition fierce, gamers are looking to their equipment – including monitors, keyboards and headsets – to help give them that extra edge that could make the difference between winning and not. Gamers want things like monitors with high refresh rates, headsets with the clearest sound and keyboards and mice with fast responses as they know that could give them what they need to win. It isn’t just gamers looking for an edge from their equipment – businesses are too and are increasingly turning to equipment designed with gamers in mind to find that, especially for hybrid workers to ensure they can be as productive as possible. Jason Tassie, business growth expert
and founder @Know Your Business, says there is a real demand for high-spec, gamer-style equipment from businesses. “Demand is growing and it’s no longer niche,” he says. “This trend started a long time ago in tech roles and now its spread into mainstream work. Businesses have woken up to the fact that poor equipment impacts productivity, especially for remote and hybrid staff. High-spec monitors and headsets are now being viewed as critical workplace infrastructure rather than ‘nice to have’ upgrades. “There is a cultural shift happening as employees now expect the same quality of setup at home as they get in the office, and employers are under pressure to provide it in order to retain the remote team.” Paul Butler, AOC and MMD (Philips Monitors) regional sales director for the
Paul Butler regional sales director, UK and Ireland
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Businesses have woken up to the fact that poor equipment impacts
productivity, especially for remote and hybrid staff.
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