GAMIFICATION OF THE WORKPLACE
Paul notes that monitors with comprehensive connectivity dominate requirements. “USB-C or Thunderbolt 4 with power delivery enables single-cable docking, eliminating desktop clutter whilst charging laptops,” he adds. “Built-in KVM switches allow employees to control multiple devices, such as a work laptop and personal desktop, from one display, streamlining hybrid setups. “Philips business monitors add integrated USB hubs, built-in 5MP webcams featuring Windows™ Hello authentication, plus PowerSensor and LightSensor for automatic energy management. TCO Certified, generation 10 credentials and five-year warranties provide procurement confidence.” Reseller conversations When talking about high-spec gaming type equipment to customers, there are
various things resellers should highlight. Jason says the key thing to focus on is to worry less about specs and start talking about outcomes. “Most buyers don’t care about refresh rates or switch types, but they care about productivity and comfort for their home workers,” he says. Paul adds that total cost of ownership resonates strongly with customers. “A Philips monitor combining docking, KVM switch, webcam and energy-saving sensors eliminates multiple peripheral purchases,” he says. “The five-year warranty extends replacement cycles and reduces support overhead.” He adds that sustainability should also be part of the conversation with customers. “Sustainability certifications help customers meet corporate environmental targets,” he notes. Big future It is anticipated that demand for these devices will continue to increase from businesses in the next 12-24 months. “Demand will continue to grow in this sector as businesses will start to standardise these types of high- performance work from home kits,” says Jason. “I would expect more emphasis on ergonomics, audio quality and visual comfort – rather than the pure ‘gaming’ branding we see for these products.” Paul agrees that demand will continue to grow as hybrid working policies mature. “OLED technology, currently prominent in gaming, will enter professional segments,” he adds. “Ultrawide curved displays will slowly replace dual-monitor configurations. Integrated collaboration features and sustainability credentials will become mandatory rather than desirable in procurement decisions.” With anticipated growth such as this, this will present plenty of opportunities for resellers who get into this part of the market. n
Demand will continue to grow in this sector as businesses will start to standardise these types of high- performance work from home kits. “ ”
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