News in the Channel - issue #37

LOGITECH AT BETT 2026

still appearing to software platforms as a standard USB camera. For IT teams, this removes layers of complexity. For lecturers, it removes the need to understand any of it. Tracking, another long-requested feature, is handled with similar pragmatism. Automatic tracking sounds ideal, until the camera starts following the wrong person or loses the lecturer during a demonstration. Logitech’s answer isn’t more AI menus, but physical wireless BLE buttons placed around the room. Each button represents a preset location: podium, whiteboard, demo area. As the lecturer moves, they simply press the nearest button and the camera reframes instantly. No menus. No remotes. No laminated cheat sheets taped to the desk.

With Scribe, Reach and Rally, Logitech are reducing friction, step by step, by designing for flow and allowing lecturers to teach students without being interrupted by tech.

different kind of visual storytelling. Reach addresses this by combining a high-quality webcam with a purpose-built articulated arm, allowing educators to present objects from their own point of view. Crucially, orientation is no longer a guessing game. As long as the yellow dot on the device faces the teacher, what they see is what students see. The age-old confusion of ‘my left or your left’ simply disappears. Zooming is handled via a tactile rotating ring, an ergonomic choice that avoids the disruption of digital zoom controls on screen. Teachers don’t need to crane their necks toward a projector or write awkwardly upside down to accommodate a top-down camera. Everything is framed naturally, from the instructor’s perspective. The implications go beyond education. Logitech is already seeing Reach adopted by streamers and content creators for unboxing videos and demonstrations. Logitech Rally Camera Lecture capture has long been a technical challenge in higher education. Cameras are typically mounted at the back of large rooms, relying on PTZ (pan-tilt-zoom) systems and complex infrastructure. Integrating them into video platforms or learning management systems often requires additional licensing, conversions or specialist support. With Rally Camera, Logitech set out to simplify that entire chain. By introducing an extension kit that converts USB to category cable, Rally can be positioned far from the control equipment while

Technology that gets out of the way With Scribe, Reach and Rally, Logitech are reducing friction, step by step, by designing for flow and allowing lecturers to teach students without being interrupted by tech. Whether it’s a single button to share a whiteboard, a camera that matches a teacher’s perspective, or presets that replace control panels, Logitech’s ergonomic design makes the technology do its job, so that teachers can focus on theirs. n