CONTENTS
Networking – p48
Academia enjoyed a successful 2025 as the business scaled its digital and eCommerce capabilities, and this was topped off by winning Reseller Website of the Year at the recent Stock in the Channel Awards. Stockies winner: Academia – p56
Publishing Director Justin Penn 07816 573 186 justin@ newsinthechannel.com Editorial Dan Parton 07941 979 845 dan@ newsinthechannel.com Advertising Sales Martin Jenner-Hall 07824 552 116 martin@ newsinthechannel.com Market Analyst Wickus Bester wickus.bester@ stockinthechannel.com
Cisco is strengthening its portfolio for the AI powered enterprise and AI enabled organisations in 2026 and beyond. With enterprises rapidly embracing generative and agentic AI, whether in pilot phase or embedded in selected areas, AI agents are starting to work 24/7, demanding low latency and greater storage capacity.
Gamification of the workplace – p28
Gamers are increasingly demanding more from their equipment – from monitors to keyboards – to ensure they can perform to their optimum. But these products are also becoming popular in businesses to increase productivity, and this provides opportunities for resellers.
Written permission from the publisher is required before any part of News in the Channel can be reproduced. © 2026 In the Channel Media Ltd.
First party data – p50
Logitech at BETT 2026 – p54
Technology is an increasingly integral part of classrooms, lecture theatres and seminar rooms, but they can often create problems rather than solve them – but Logitech has a suite of products designed to enable teachers to focus on teaching.
Published by: In the Channel Media Ltd Company registration number: 14363401 Registered office address 14-18 Heddon Street,
Data is embedded into every decision- making process, but first-party data can help channel partners to gain a competitive advantage, says Rishi Kapoor, head of WW partner sales Engineering & Solutions: Technology & Innovation Partners at Alteryx.
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