NEWS
SolarWinds kickstarts new partner programme
SolarWinds has unveiled a revitalised partner programme. The programme introduces new benefits, enablement, and demand generation investments designed to help partners scale, compete more effectively and deliver stronger customer outcomes. “Our enhanced 2026 Partner Programme provides a renewed foundation to drive great customer outcomes and an improved overall partner ecosystem,” said Barb Huelskamp, VP of global channel sales and alliances. “By aligning our strategy with our purpose, mission, and CARE values, we’re establishing a framework that can support predictability for our partners and scalable growth for partners and their customers.” The refreshed programme includes: ☀ New tiered benefits – as partners achieve higher program tier status, they will have access to more program benefits. This will include lucrative incentives based on metrics such as channel-initiated growth. As partners grow and invest, they will see higher
discounts. ☀ Enhanced marketing investments – recognising the need to consistently build and sustain pipeline, SolarWinds is expanding its investment in partner-
led demand generation. Based on programme tier, partners will gain
access to enhanced marketing support designed to help generate qualified demand and accelerate growth ☀ Elevated enablement – building on the 2025 program updates, such as role-based certifications, 2026 enablement opportunities will improve on that curriculum. Partners will also have access to new enablement content, and specialisations based on subject matter expertise or services and verticals. ☀ Improved partner experience – partners will enjoy a more innovative partner experience with an improved partner portal. This will include streamlined deal registration, lead sharing, a better NFR request process
Barb Huelskamp VP of global channel sales and alliances
solarwinds.com
and helpful partner onboarding/ business planning checklists. n
evo acquires Exertis Supplies
evo has signed an agreement for its VOW business to acquire the trade and stock of Exertis Supplies from Exertis UK. At the time of writing, evo is in consultation with Exertis Supplies employees to try and secure their future employment wherever possible. evo is also taking on Exertis Supplies’ stock, which the company says should ensure suppliers receive a sensible settlement, and acquiring the trade. “This is a sensible and pragmatic outcome. I would commend Exertis UK for their approach to this transaction, and I would like to thank Dan Taylor, evo commercial director, and Leanne Gregg, evo people director, for their outstanding
work to enable this transaction to be completed,” said Andrew Gale, evo CEO. “Steve Forde and Louis Dobson, the evo Stock team, worked tirelessly and we were advised by Walker Morris LLP and DLA Piper.” Adrian Butler, VOW UK managing director, added: “VOW’s immediate focus following the consultation period will be to work closely with our new colleagues and to ensure any stock transfer is completed in quick order to enable our customers to be serviced at the highest levels possible. VOW’s success is measured on how well the independent dealer channel performs, which has shown year after year how resilient and adaptable to change it is.” n
Andrew Gale CEO
evo-group.co.uk
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