News in the Channel - issue #37

NEWS

SYNAXON UK and Acer form alliance SYNAXON UK has formed a new

managing director, SYNAXON. “Acer’s solutions are exactly right for SYNAXON and its reseller partners – they meet all the needs of end user customers and enable partners to compete effectively for new business. We will be doing everything we can to show them just how good an opportunity Acer presents, especially in the SMB and education markets, both of which are prime areas of focus and growth potential for SYNAXON partners.” Exclusive offers and promotions on Acer products will be available through SYNAXON, including the Acer STEM Rewards Programme. This offers schools a £10 reward for every Acer Chromebook or Windows-based device they purchase. The money can be used to claim a range of STEM-related rewards. n

partnership with Acer, providing further support and choice to partners looking to grow their sales in the SMB and education markets. The alliance enables resellers to take advantage of the personalised service offered by SYNAXON UK. It gives Acer the opportunity to reach out to more UK partners with its extensive range of products, which combine high performance and quality with exceptional value. In particular, the two companies will be working together to target the SMB and education markets. “Acer is a significant addition to SYNAXON UK’s growing vendor portfolio and it means we can now offer even more options to our partners, backed by our renowned personal service,” said Mike Barron, UK

acer.com

Mike Barron managing director

synaxon-services.com

Westcon-Comstor launches Tech Insights Westcon-Comstor has launched Tech Insights, a free-to-use programme that enables channel partners to unlock new revenue opportunities by identifying and addressing risks in customer IT environments. Built for simplicity, speed and scale, Tech Insights provides tailored, customer-

profile and practical guidance on what to fix first – all without any disruption to live environments. Available to Westcon-Comstor partners across EMEA, it is designed to support a more consultative, outcome-focused sales motion while establishing a framework for follow-on projects. Assessments are aligned to industry standards such as GDPR and NIS2, enabling targeted budget discussions based on specific, evidenced gaps. “Tech Insights makes it easier than ever for partners to add value by having strategic, informed conversations with their customers,” said Geert Busse, solutions architect director EMEA, Go-To- Market at Westcon-Comstor. “By unlocking deeper insight into customers’ IT landscapes across cybersecurity, AI and cloud, partners can open new doors, progress deals and position themselves as trusted advisors.” n

ready outputs that accelerate active deals and create upsell and cross-sell opportunities in services and other high- margin offerings. Partners can quickly assess the health and configuration of their customers’ security posture and AI data readiness. Expert-led assessments deliver a clear, actionable snapshot with prioritised recommendations, plus the ability to validate multi-vendor solutions in real- world scenarios. Customers gain a straightforward view of gaps in critical areas including cloud, identity, application and data security, giving them a clear view of their risk

Geert Busse solutions architect

director EMEA, Go-To-Market

westconcomstor.com