2023 PREVIEW
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Stuart Miller , channel director, Canon UK & Ireland Print has been consistently challenged in recent
CONTINUED wider business and sustainability objectives. To succeed in an evolving market in 2023, it is essential that OEMs find new ways to sell printers to customers. Building reliable, long-term customer relationships will become increasingly important for OEMs when finding new avenues to sell products, as using client feedback will be the most efficient way to provide the best solutions and subsequent results, while generating business in the print sector. minimising energy consumption, as we are now seeing this feature in almost all conversations with our prospective customers. We are seeing more litho press users seeking out devices that offer advanced product specifications as well as energy- saving potential – as this helps them meet their causing disruptions in the future. However, the industry experienced a resurgence in 2022 as the world began to return to a state of normalcy and production volumes started to increase. There has been a huge shift in focus on print sector should be looking at minimising the impact of operations on the environment by keeping materials in use for longer and minimising waste by transforming the way the sector uses materials in products, consumables, packaging and operations. With the cost-of-living crisis persisting, we will ultimately see customers wanting to automate business processes to improve their overheads to scale at a reduced cost. As a result, in 2023, relationships with customers will continue to be more important than ever with the need for better customer communications and for technology to provide high-quality, personalised output, which has become increasingly important. These are key factors to consider if an organisation is to support a customer’s journey effectively. It is likely that customer expectations will continue to evolve, with many expecting 24-hour response times and higher quality standards. With the further expansion in online ordering, and demand for integrated web-to-print solutions, this ongoing shift will increase the importance to printers of evaluating their offering – with those who can deliver a high quality and responsive service, via an online platform, are likely to thrive in 2023 despite the economic climate. Overall, 2023 will have its challenges as workplaces and PSPs continue to adapt to the economic downturn in the UK, but for savvy partners there are growth opportunities for the upcoming year. The ongoing economic challenges of rising costs and energy shortages have had a detrimental effect on the print market and are likely to continue
years, with a multitude of factors impacting the market. These include the recent economic crisis, a demand to minimise waste and energy consumption, and a huge shift towards digital. However, despite these factors, Canon’s innovative use of its expertise and creative technological solutions will allow the brand to evolve and grow in 2023 and beyond. Canon will continue to expand its business this year by creating high-quality, productive digital printers for industrial printing while offering a bespoke customer experience throughout. Currently, Canon offers two main digital printing technologies – electrophotography and inkjet. As we see a shift towards cloud computing, Canon will continue to focus on enhancing security and content-on-demand technology this year. This will become increasingly vital in 2023 as remote and hybrid workforces continue to develop and all customers need to be assisted, regardless of their varying working environments. An increase in cloud technologies will enhance the products and services that enable Canon to support various customers. 2022 was a year which saw a major increase in customer expectations. One of these was customers requiring faster turnaround times when engaging with brands, and this is predicted to continue into 2023. Due to this, there has been a significant increase in online ordering as customers seek faster and more efficient routes to keep up with demands from brands. Companies are expected to provide quick response times, often within 24 hours, and, as a result, many are now offering integrated web-to- print solutions, with many businesses adopting this approach to meet demands. In addition, automation has become more prevalent in the printing process as a way for companies to keep up with the increased demand for their services. To meet customer deadline expectations in 2023, PSPs should examine and optimise their entire workflow. This includes ensuring that finishers are compatible with printers and that the end-to-end process is running smoothly and efficiently. One way to speed up the process is to use technology that has a user-friendly interface and can save customer orders for easy repetition. By taking these steps, PSPs can ensure that they are able to meet customer demands in a timely manner. Also, sustainability is no longer a trend but an expectation. We will continue to see an increase in demand for sustainable products and printers will be striving to be as carbon neutral as possible. The
Stuart Miller channel director Canon UK & Ireland
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Overall, 2023 will have its challenges as workplaces and PSPs continue to adapt to the economic downturn in the UK, but for savvy partners there are growth opportunities for the upcoming year.
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canon.co.uk
printinthechannel.co.uk
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