RICHARD WELLS PROFILE
Embracing change Change has been a constant throughout Richard Wells’ 30-plus year career, and with Epson bringing out a new range of printers, he is as motivated as ever to help customers get the best solutions.
Richard Wells, Epson’s head of sales for office print, is no stranger to change. Throughout his career he’s embraced it on more than one occasion – from selling manual typewriters and PCs to state-of-the-art printers. Nevertheless, he sees Epson’s new printer range – the WorkForce Enterprise AM-Series of 40-60ppm products – with its emphasis on energy costs savings and sustainability as the cutting edge of new technology products coming onto the market. The printer range runs on heat-free inkjet technology, meaning that it doesn’t use energy to warm up when switched on. Moreover, it has a faster first-page out time compared and fewer parts that need replacing. “The energy crisis, the ongoing impact on living standards and the need to look at all costs by businesses and individuals means that when you’ve got a solution that can offer significant savings people are going to look at it,” Richard says. “That commercialisation of sustainability was not something that was available before and we’re now able to show people what we’re doing about it.” He adds that resellers and their customers
naturally want to search for new, cost-effective solutions when everyone – including businesses – find themselves in a crisis. And for Richard, the crisis is more than just energy and cost cutting, it’s also the impact on the environment around us: “I think we’re all finding ourselves in an unusual situation,” he says. “Typically, when there’s a credit crunch, or the latest cost of living and energy crisis, people revert to type and go for what they know the best and what they’ve been used to. “And what we’re seeing is that people want to know more about our latest products. They need to save money and have a more cost-effective print solution than they’ve had previously.” Cost-effective options Historically, Epson has been able to offer customers savings and Richard has often helped them by suggesting cost effective options such as using four printers instead of five or looking at lower cost models. With the latest energy and cost of living crisis, this has helped to further cement
Richard Wells head of sales for office print
“
The energy crisis, the ongoing impact on living standards and the need to look at all costs by businesses and individuals means that when you’ve
got a solution that can offer
significant savings people are going to look at it.
”
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