CHANNEL FOCUS
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Konica Minolta is firmly committed to working closely with and supporting its channel partners, in fact we have tripled our support resources for 2023 onwards.
urgent customer issues. This makes them perfect for supplying, installing and maintaining these solutions. We all know that as well as selling the right technology for the job, the key to thriving in the channel is delivering the best service and building and maintaining long-term relationships with customers which bring about repeat business. This starts with expert specification, advice and sales, but equally it also includes delivering the full service end users require – from finding the right finance deals and installing/commissioning/ integrating the solutions and supporting the long- term use of the technology lifecycle. A savvy local value-add provider is perfectly placed to deliver all this and to be there when the customer needs to renew a system or invest in a new product or service to complement their business systems. Appreciating the strength of the channel From my own experience I know that working closely with channel partners is essential for any manufacturer that is serious about capturing a healthy market share. United we can present a highly personalised and targeted offering from a localised expert, which is also backed up by the hefty support and resources of the manufacturer that develops and builds the systems. Konica Minolta is firmly committed to working closely with and supporting its channel partners. In fact we have tripled our support resources for 2023 onwards to demonstrate this – including the very soon to be launched enhanced Partner Programme with additional support for service
specialisms and expertise. Any manufacturer that underestimates, ignores or neglects the potential of the channel and the invaluable expertise and know-how of partners is missing a crucial market, in what is becoming an increasingly challenging and crucial juncture of UK business technology sales. In essence, working with the right channel partners is essential for manufacturers of B2B technology to deliver solutions as part of a holistic approach, especially in an age of ever-increasing integration and digital transformation. Trusted local specialists who understand the unique demands and challenges of businesses operating in their area and the sectors they specialise in are important allies for manufacturers and end users. Building and maintaining long-term relationships with customers by delivering the best service is key to thriving in the channel. Likewise, manufacturers who underestimate or ignore the potential of the channel and the invaluable expertise and know-how of partners are missing a crucial market.
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konicaminolta.co.uk
printinthechannel.co.uk
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