News in the Channel - issue #21

NEWS

New Way International unveils rebrand plans

New Way International Ltd, a global distributor of mobile phones and tablets, has unveiled plans to rebrand later this month. New Way International has been a distributor for more than 25 years, supplying mobile devices from manufacturers including Apple, Samsung and Nokia to a diverse clientele ranging from Government organisations to enterprises to corporate businesses. Recently, New Way International has made a strategic shift towards a more value-added distribution model, going beyond what traditional distributors offer. "By enhancing our service offerings, we're delivering greater benefits to our partners and customers, elevating both service and solutions," said Sonny Sahota, head of sales. The company stocks a range of new and refurbished devices, ready for next- day delivery with plain labelling directly to end users. This logistical efficiency is complemented by comprehensive value-added

services that enhance the overall customer experience that include bundling cases and screen protectors, performing labour-intensive tasks such as SIM pairing, asset tagging and device configuration. New Way International also offers extended warranties of up to five years at competitive rates, complete with insurance options, as well as Bill & Hold Service and Mobile Device Management enrolment through branded systems for enhanced security and seamless integration. This evolution marks a significant leap forward for the company, reinforcing its position as a leader in mobile device distribution. Nigel Prince, managing director, revealed that the company is rebranding and will unveil its new identity on 23 September, marking the dawn of an exciting era for the business. “Our refreshed vision and expanded offerings will be something truly remarkable for UK businesses, setting new standards of excellence in the industry,” he said.

newwayinternational.co.uk

e92plus announce partnership with Everfox

e92plus has partnered with Everfox. The agreement will bring the Everfox portfolio, including advanced Cross Domain Solutions (CDS) and Threat Protection, to the e92plus partner community, and highlights the huge opportunity for partners working in the government and critical national infrastructure sectors. Everfox, formerly Forcepoint Federal, has been defending the world’s critical data and networks against complex cyber threats for more than 25 years. The partnership was born out of the long-standing relationship between e92plus and Forcepoint, enabling the teams to quickly accelerate the launch to market and help partners realise the potential of the Everfox solutions. The global market for CDS is nearly $1.8 billion and is growing at a rate ahead of the general IT market.

“We’re delighted to be partnering with Everfox, and further enhancing our portfolio in the critical area of cross-domain and infrastructure cybersecurity” explained Mukesh Gupta, CEO of e92plus. “We’ve enjoyed great success with the technology, when it was part of Forcepoint, one of our longest standing vendor partnerships, and the new standalone entity as Everfox is hugely exciting. With such a complex geopolitical environment and threat landscape, the ability for government, CNI and defence organisations to connect and collaborate with the highest level of security is essential – and that represents a huge opportunity for partners to deliver those products.” With its recently announced partnership with Microsoft, Everfox will integrate its industry- leading cross domain solution technology into Azure’s cloud services offering for the

Mukesh Gupta ceo

e92plus.com

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