News in the Channel - issue #16



data tracking and suggestions help reduce energy use l HP EliteBook 800 and 805 Series G11 Notebook PCs: Created to meet the needs of workers taking on daily workloads that demand powerful performance and collaboration features. The new series is equipped with Intel® Core™ Ultra 5 and 7 processors or next- generation AMD Ryzen™ PRO processors for AI-driven productivity. These PCs contain at least 75% PCR plastic in the bezel l HP EliteBook 600 and 605 Series G11 Notebook PCs: Made for corporate and public sector organisations that need to maximise value and flexibility to equip a range of users in hybrid environments Devices contain at least 30% PCR plastic in the bezel and at least 50% PCR plastic in the keycaps l HP ProBook 400 and 405 Series G11 Notebook PCs: Purpose-built for hybrid workers, these devices unlock AI-powered workflows and essential performance while offering upgradeable storage and memory. The series contains 50% post-industrial recycled stamped aluminium in the chassis l HP Elite Small Form Factor 805 G9 Desktop PC: Engineered for desktop workers looking to take productivity to the next level, workers experience boosted connectivity to take advantage of cloud-based AI applications like Copilot in Windows7 with Wi-Fi 7 capability and an optional integrated NPU in select models with Ryzen™ AI25, including AMD Radeon™ RX 6300 2GB graphics, or NVIDIA® T400 4GB discrete graphics. Partner program accelerated AI was also high on the agenda as HP announced new benefits for its Amplify Partner Program, aimed at accelerating partner growth. This includes the industry’s first role- based AI partner training and certification program, together with a new Growth Play opportunity, tailored for AI Data Science. “HP’s Amplify Partner program stands out as an industry-leading partner program – the only channel program in the industry to go beyond performance-based models – encompassing capabilities, collaboration and unrivalled performance,” said Kobi Elbaz, SVP and general manager, Global Channel, Sales Innovation and Operations at HP. “Partners are essential to unlocking growth opportunities and serving customers and we aim to provide the right program, the right training and the right growth opportunities and benefits to make it easier to sell our

world-class products and services. Together we have the Future Ready portfolio, operations, and partners to win.” AI partner training and certification program As HP acknowledge, AI is unlocking new possibilities for the company and its partners to enhance customer experiences. But, if the potential of AI is to be realised, then users must have confidence in it, and this can be achieved by working with a vendor they trust. Launching on May 1, HP’s Future Ready AI MasterClass, powered by HP University, will cover what HP calls a “comprehensive” range of topics designed to equip partners with the knowledge they need to educate and advise customers on the right AI products and solutions to meet their needs. To do this, HP is working with NVIDIA to develop the initial series of advanced training modules. Subsequent releases, involving further alliance partners, aim to consistently augment the expertise and capabilities of HP Amplify partners, enabling them to stay ahead in the swiftly changing AI landscape – something that will be crucial given that competition is likely to be fierce. “Designers, engineers and creatives need the latest tools and capabilities to harness the potential of AI for their everyday workflows,” said Bob Pette, vice president of enterprise platforms at NVIDIA. “Our work with HP will help empower their partners to utilise HP products and solutions, powered by NVIDIA, to cater to customer AI needs across the entire channel ecosystem.” Amplify Growth Plays Elsewhere, it was announced that in May, all HP Amplify commercial partners will have access to Amplify Growth Plays, a new program built around HP’s growth categories. Combined with tools, advanced capabilities and compensation elements, Growth Plays rewards participants with tailored benefits to drive incremental partner profitability. Based on insights and feedback from its global partner community, HP continues to enhance capabilities within the Amplify program. HP has introduced its latest Growth Play focused on AI Data Science designed to reward eligible partners with tailored benefits for investing in strategic focus areas beyond specialisations. Additional Amplify Growth Plays launching May 1 include Digital Services, Video Collaboration and Active Care Services.

Kobi Elbaz SVP and general manager, Global Channel, Sales Innovation and Operations

Bob Pette vice president of enterprise platforms

Designers, engineers, and creatives need the latest tools and capabilities to harness the potential of AI for their everyday workflows. “ ”


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