TRANSFORMATIVE TECHNOLOGIES
As organisations pivot towards a preference for software over hardware, soft client communications have emerged as the new standard. “
hybrid working models, there has been less of a need for static desk phones. This has impacted investments in office-based phone communications and last year we saw many customers facing a surplus of desk space, with the associated endpoints now gathering dust on those workspaces. As organisations pivot towards a preference for software over hardware, soft client communications have emerged as the new standard. This trend is poised to persist, with a focus on smaller, more adaptable endpoints that facilitate Bring Your Own Device policies. By empowering
users to leverage their preferred devices, organisations can optimise efficiency and flexibility in communication strategies. These insights and strategic decisions will undoubtedly inform the trajectory of UK channel businesses in the years to come. By staying attuned to the pulse of the industry and embracing adaptability, organisations can position themselves for success in navigating the evolving landscape of collaboration technologies. It is this resilience and forward- thinking approach that will drive innovation and foster growth in 2024 and beyond.
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