News in the Channel - issue #22

HP IMAGINE

Imagine that HP recently held its Imagine event in the US, where the company outlined its vision for the future of work and launched a range of new products, including AI PCs and AI-enabled video conferencing solutions.

Artificial intelligence (AI) has the potential to revolutionise how we work, providing opportunities for employees and businesses to become more efficient and productive by automating certain processes. And it is a revolution that is needed, judging by the results of HP’s second annual HP Work Relationship Index . This comprehensive study explores the world’s relationship with work and surveyed 15,600 respondents across industries in 12 countries. It revealed that work is still not really working. Only 28% of knowledge workers have a healthy relationship with work, a one-point increase compared to last year’s findings. But findings in the study highlighted two potential solutions to improve relationships with work: AI and personalised work experiences. Indeed, 68% of knowledge workers reported that they believe AI creates new opportunities to enjoy work, and 73% believe AI makes their job easier. Those who use AI were found to be 11 points happier with their relationship with work than their colleagues who don’t. HP believes that the future of work requires high- performing, AI-powered PCs and solutions that push the limits of what’s possible while freeing up time to focus on what matters. Importance of healthy work relationships This is something that HP has been working towards with is products, and some of those were launched at HP Imagine, which was held in Palo Alto, California in September. There, HP showcased the company’s newest innovations, including next-gen AI PCs, AI- enabled video conferencing solutions, and a scalable GPU performance sharing solution for AI developers – all designed to transform the future of work. “HP’s Work Relationship Index found that 85% of desk-based workers would be willing to take a 13% pay cut for a good work-life

balance,” says Neil Sawyer, HP’s UK & Ireland managing director. “This highlights the growing importance employees are placing on healthy work relationships, increasingly prioritising flexibility and meaningful well- being support from their employers. “By championing initiatives that foster a positive work culture, organisations can attract and retain talent while ensuring their workforce remains engaged and productive. As HP’s survey found, AI usage is surging and this is because the technology now delivering real benefits to many workers. “The Work Relationship Index reveals that 66% of UK employees are currently utilising AI at work, which represents a remarkable 39-point increase from last year,” notes Neil Sawyer. “This surge in AI adoption is directly linked to enhanced productivity, with 65% of knowledge workers acknowledging that AI simplifies their tasks. As a result, AI not only streamlines workflows but also empowers employees to focus on more creative aspects of their roles, ultimately cultivating greater job satisfaction.” HP OmniBook Ultra Flip Neil Macdonald, HP’s UK & Ireland channel director, adds that AI can significantly enhance work-life balance and personal fulfilment by automating repetitive tasks and streamlining workflows. “For instance, there is the HP OmniBook Ultra Flip features HP’s AI Companion, which can summarise and compare documents, making it easier for workers to process information quickly and efficiently,” he says.

Neil Sawyer managing director, UK & Ireland

hp.com

Those who use AI were found to be 11 points happier with their relationship with work than their

colleagues who don’t.

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