News in the Channel - issue #22

HP IMAGINE

“It also provides offline secure analysis, ensuring that sensitive data remains protected. With features like these, employees can offload tedious tasks securely and with peace of mind, freeing up more time for creativity and strategic work. This ultimately frees up time for personal pursuits, supporting a healthier work-life balance and fostering a greater sense of fulfilment.” Indeed, the HP OmniBook Ultra Flip 14-inch Next-Gen AI PC is HP’s first next-gen AI PC 2-in-1 laptop, offering style, performance and flexibility. It has been designed to inspire as users can create, edit and sketch on an ultra-thin form factor that easily switches between laptop, tablet and tent modes. A 3K OLED display offers an immersive visual experience to draw or review creative designs. Personalised content can be generated as it is the world’s first next-gen AI convertible PC with inking and a haptic touchpad, according to HP. Users can also collaborate with others clearly and crisply with the device’s 9MP AI camera and Poly Audio. It also balances power and performance, which means on-the-go creators can confidently create on a device engineered to be cool and quiet – yet performant. The OmniBook Ultra Flip leverages the Intel® Core™ Ultra processor (Series 2) with a dedicated AI engine, delivering up to 20 hours of battery life (local video playback) for a seawmless creation experience. This is backed up by HP Wolf Security, which includes a unique security chip and self- healing PC core for professional-level security, keeping data secure and protecting against cyberthreats. McAfee Smart AI™ Deepfake Detector detects AI-generated audio to warn users of potential fraud or misinformation. Finally, HP has considered the importance of sustainability, as the OmniBook Ultra Flip is built with 90% recycled metals, 50% post-consumer recycled plastics, and has an EPEAT® Gold with Climate+ and ENERGY STAR® certified design. HP EliteBook X Another AI PC launched at HP Imagine was the HP EliteBook X 14-inch Next-Gen AI PC, which has been designed to empower tech experts and business consultants to tackle intense workflows locally and in the cloud. The EliteBook X delivers power, performance and security so workers can prioritise what they love while AI takes care of the rest.

HP OmniBook Ultra Flip

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As the first EliteBook X in HP’s Commercial PC lineup, this device looks to turbocharge productivity for users. For power users requiring high-performance computing for content creation, data analysis and AI-driven applications, HP developed a memory architecture with 8000Mbps on 64GB of LPDDR5x RAM for high-speed AI processing. The PC also harnesses a next-generation AMD Ryzen™ PRO processor enabling up to an industry-leading 55 TOPS of NPU performance for demanding workloads. HP Smart Sense paired with 40W Thermal Design Power and dual turbo high density fans drive fast responsiveness with cool and quiet performance. It has also been designed for collaboration as users can conduct meetings from anywhere and show up authentically with the device’s new AI-enhanced webcam sensor for more accurate presence detection and adaptive dimming. Audio tuning by Poly Studio provides crystal-clear conferencing experiences with AI noise reduction and HP Dynamic Voice Leveling to optimise voice clarity. HP’s EliteBook X is also the first next-gen AI PC with quantum hack protection, which protects the most sensitive data without sacrificing performance. Wolf Security offloads processor-intensive security tasks to the NPU to preserve the CPU for all-day productivity. HP’s Endpoint Security Controller future- proofs the device against evolving threats, and intentional features are built into the device, including onlooker detection, which utilises an AI-powered webcam sensor to alert users when prying eyes are detected and automatically blur the screen if needed. Again, the PC has been designed with sustainability in mind, and it has been made with a heat plate made with at least 50%

The HP OmniBook Ultra Flip features HP’s AI Companion, which can summarise and compare documents, making it easier for workers to process information quickly and efficiently.

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Neil MacDonald channel director, UK & Ireland

hp.com

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