News in the Channel - issue #22

CLOUD STORAGE FOR SMBS

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systems. “This can simplify workflows and reduce the complexity of IT management,” he says. “Discussing features like automated backups, version control and the ability to access data remotely from any device is crucial, as these capabilities can greatly enhance productivity and collaboration – especially valuable in today’s mobile and remote working environment. This approach can help SMBs see the full picture of how cloud storage can support their growth and operational needs.” Ben adds that resellers should understand the plans and applications of the business. “If a business plans to upgrade and transition to a cloud model, this should be considered when sizing storage solutions,” he says.

Ian says that he expects to see the shift towards hybrid and multi-cloud strategies becoming more prevalent. “SMBs are realising that a one-size-fits-all approach may not be sufficient, and they are looking for more tailored solutions that combine on-premises, public and private cloud options. “Security will indeed be a key focus, but rather than just adopting more robust measures, we expect to see a greater emphasis on security integration within cloud environments. This includes better end-to-end encryption, zero-trust models and improved threat detection mechanisms. SMBs will seek cloud providers who can offer security as part of their core service, rather than as an add-on.” Chris adds that ongoing digital transformation and increasing reliance on data-driven decision making will continue to drive the adoption of cloud storage. “As cloud providers continue to enhance their offerings and address the specific needs of SMBs, the shift towards cloud storage is likely to accelerate.” Ben adds that with the increasing use of AI tools like Copilot for Microsoft 365, cloud technology will be adopted at an even faster pace. “SMBs are keen to leverage AI to enhance their processes and efficiencies, and cloud storage is the ideal platform to support this evolution,” he says. John notes that recent advancements in cloud technology, particularly the integration of AI and machine learning, are elevating the value of cloud storage. “For example, hyperscalers are expanding their database offerings with AI-driven features that enable automated data management and real-time analytics,” he says. “These innovations allow SMBs to do more than just store data, they can also extract valuable insights, identify trends, predict customer behaviour and optimise operations, which adds significant value beyond simple storage. “The next 12-18 months present an exciting opportunity for SMBs to embrace the power of cloud storage and take their businesses to new heights. As technology continues to advance, SMBs have the chance to harness cutting- edge tools that were once only available to large enterprises. By leveraging the latest in AI, machine learning and enhanced security features, a business can not only keep pace with the demands of a data-driven world but also unlock new possibilities for growth, innovation and success.”

As cloud providers continue to

enhance their offerings and address the specific needs of SMBs, the shift towards cloud storage is likely to accelerate.

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Chris Shaw UKI&SA country channel manager

Future It is expected that in the next 12-18 months demand for cloud storage solutions will continue to increase and more SMBs will adopt them. “Cloud storage will become even more integral as businesses increase their reliance on remote working and digital tools,” says Becky. “Hybrid models will remain popular, particularly for those businesses that require a blend of cloud and on-premise capabilities, but fully cloud-based storage will gain traction as confidence in the cloud’s security and reliability grows. “For resellers, this presents a major opportunity. By providing tailored advice and reliable solutions, resellers can help SMBs navigate their cloud storage journey and capitalise on the numerous benefits cloud offers. Staying up to date with the latest cloud developments and understanding SMB pain points will be key to driving success in this evolving market.”

avepoint.com

Andy Brown technical services director UK & Ireland

uk.tdsynnex.com