DIGITAL AGILITY
Empowering SMBs through digital agility: how channel businesses are driving innovation and growth
Many SMBs are turning to digital to help their business become more agile and efficient – and resellers have a vital role in this change as trusted advisors, says Sippora Veen, global head of partner marketing at Sage.
As businesses rapidly adapt to shifting market dynamics, there is a growing demand for technological innovation to meet these changing requirements. The market expects technology to not only keep up but also to drive the adaptation necessary for businesses to stay competitive. This push for innovation is not just about creating new products or services, it’s also about adopting new technologies and processes that enable businesses to be more strategic, proactive and adaptable to market changes. For SMBs, this means leveraging digital tools and solutions to enhance their operations, customer engagement and competitive edge. For expanding SMBs, channel companies – including value-added resellers, managed service providers and independent software vendors – play a crucial role in helping them fully embrace digital agility. By adopting advisory roles, understanding the specific needs of their customers’ industries, and focusing on enabling SMBs to swiftly identify, adapt to and leverage digital innovations and market shifts, these companies can unlock significant growth opportunities. Embracing digital agility Digital agility for SMBs is about swiftly adapting to new technologies and rapidly changing market conditions. This involves being responsive to shifts in customer preferences, emerging industry trends and competitive pressures. It means staying ahead of regulatory updates, economic fluctuations and technological advancements, allowing businesses to pivot strategies, optimise operations and seize new opportunities as they arise. Unlike a comprehensive digital
transformation, digital agility focuses on continuous, incremental adjustments that keep businesses competitive and efficient in an ever-evolving landscape. By embracing this approach, SMBs can enhance their operations, improve customer engagement and maintain a strategic edge in the market. SMBs are increasingly recognising the transformative power of digital agility and are adopting it enthusiastically. Sage’s global report, SMBs Demand for Digital Advisory Services Fuels IT Channel Growth , underscores this trend, revealing that 90% of channel leaders are confident in SMBs’ ability to achieve digital agility within the next year. This confidence highlights significant growth opportunities for channel partners and reinforces an ecosystem that strengthens SMBs’ digital capabilities and competitiveness. This synergy highlights that SMBs not only understand the necessity of digital agility but are integrating it to foster innovation and drive growth. Channel partners play an essential role in this journey, providing the expertise and support required to navigate the complexities of technological and economic changes. By prioritising continuous improvement and strategic adaptation, SMBs and their channel partners can thrive together in a dynamic business environment, ensuring sustained success and resilience. Many forms In practice, how digital agility plays out and the ways channel companies can assist take many forms. Take the example of a small manufacturing company that traditionally relies on manual processes for its accounting and inventory management. If facing increasing demand
Sippora Veen global head, partner marketing
sage.com
SMBs are increasingly recognising the transformative power of digital agility... “ ”
Report
SMBs demand for digital advisory services fuels IT channel growth
Channel companies can help SMBs boost growth by harnessing AI technology and becoming more digitally agile, according to new international research by Sage.
SMBs demand for digital advisory services fuels IT channel growth
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