News in the Channel - issue #22

DIGITAL AGILITY

CONTINUED

and the need for efficient operations, the company will need to adopt an integrated financial management solution that automates its entire financial process, from invoicing and payroll to inventory management and budgeting. This new system allows them to instantly access financial data across different departments, streamlining processes and enabling quick decision-making. For instance, the system could automatically update inventory levels as products are sold, provide real-time financial insights to manage cash flow better and generate accurate financial reports quickly. This implementation showcases digital agility by adopting advanced technology to improve efficiency and adapt to growing business needs, ensuring they can respond faster to market changes and opportunities. Supporting SMBs Channel companies can support SMBs in several ways to ensure successful implementation and utilisation of the new system. It could help the SMB evaluate various financial management solutions then advise which solution to deploy to best fit their needs. They can ensure that the chosen solutions integrate smoothly with other existing systems and manage the data migration and system configuration for the SMB. Longer-term, channel companies can ensure customer success by offering continued training on how to maximise the solutions effectively. They can also continue to optimise the solution’s performance to take on increased demand and more complex financial scenarios as their customer grows and their needs evolve. This might involve adding new features, increasing system capacities or integrating additional tools for enhanced functionality.

Industry focus is key to levelling up from provider to advisor For channel companies, this scenario gives them an opportunity to elevate their services beyond technical support to trusted advisors that helps their customers drive growth and innovation. However, it’s crucial that they are industry-focused and fully understand their customers’ sectors to maximise the value of their consultancy. Each business sector comes with its own set of challenges and different technologies may be more effective in certain sectors than others. Understanding these nuances can help channel companies tailor their services and solutions more effectively, which can lead to more successful technology implementation and higher customer satisfaction. Supporting channel companies’ transition to trusted advisor SMBs are quickly embracing digital agility, and they are looking for advice from channel companies to help them fully take advantage of this, which in turn unlocks new growth opportunities for the providers who can become their trusted advisors. Fortunately, they don’t have to go it alone. A network of channel partners that fosters a collaborative ecosystem and encourages sharing innovative solutions, best practices, insights and strategies enables channel companies to look at customer challenges from a holistic perspective and collaborate to develop the most effective solutions. By leveraging the collective expertise and capabilities within the ecosystem, channel companies can address more complex and varied business needs, driving significant value for SMBs.

SMBs are quickly embracing digital agility, and they are looking for advice from channel companies to help them fully take advantage of this, which in turn unlocks new growth opportunities...

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