News in the Channel - issue #22

AI AND DATA CENTRES

sustainable. Organisations that can offer these advanced cooling technologies can make a real difference in helping clients maintain operational stability. Seamless integration One of the biggest challenges businesses face when adopting AI is the need to integrate new technologies with their existing infrastructure. Many organisations have invested heavily in legacy systems, and the thought of overhauling everything to support AI can seem daunting. This is where expertise in blending existing and new technologies becomes essential. Channel partners play a crucial role in helping clients to retrofit their data centres with AI-ready infrastructure while maximising the value of existing investments. This means understanding the technical intricacies of combining older systems with the latest solutions and enabling everything to function smoothly together. Offering flexible, adaptable infrastructure is the key to helping businesses transition to AI without unnecessary disruption and expense. By taking a holistic approach, partners can deliver customised solutions that enhance performance, rather than creating inefficiencies through over-provisioning or wasted capacity. Innovating for the future With AI driving unprecedented demand for advanced infrastructure, now is the time for businesses to innovate. But innovation comes with risks. It’s important for businesses to make smart, calculated decisions when adopting new technologies whether that’s liquid cooling, AI-powered infrastructure management tools or energy-efficient systems. This means that businesses need trusted partners more than ever that can guide clients through these risks and help them to make informed choices that set them up for

long-term success. Early adopters will have a competitive edge, and those who can offer the technical expertise to implement them will build lasting relationships. Embracing this role means that businesses can confidently move forward, knowing they are supported by experts who can navigate the risks and rewards of AI infrastructure transformation. Building strong support networks With AI workloads continuing to grow, the need for reliable maintenance and support services has never been more important. Enabling uptime and operational stability is critical, especially as businesses become more reliant on AI-driven applications. The channel’s role in providing robust support networks that can handle the complexities of AI infrastructure is essential. Building these support networks involves delivering excellent service and partnering with trusted vendors with broad best- of-breed portfolios that can provide the technical expertise necessary to maintain high-performance systems. Clients need the reassurance that, as their AI workloads evolve, they will have access to timely and effective knowledge and support. Offering comprehensive service agreements, maintenance plans and access to a wide network of support will help businesses avoid costly downtime and enable operational continuity. The channel can differentiate itself by providing these long- term solutions, helping businesses thrive in a rapidly changing environment. Ultimately, those partners that can help clients navigate the challenges of AI infrastructure will not only strengthen their own market position but also drive the success of the businesses they support. As AI continues to evolve, the channel’s role in shaping the future of data centres has never been more crucial.

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Channel partners play a crucial role in helping clients to retrofit their data centres with AI-ready infrastructure while maximising the value of existing investments.

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