EAGLE EYE – BI
Entry Level Keyboards
Top Performing Brands in the Channel (by Total Searches) Entry-Level Keyboards (Quarter 3 2024)
Modern keyboards are packed with exciting features like vibrant RGB lighting and mechanical designs that offer satisfying, audible feedback with every keystroke. While these innovations attract many users, there remains a strong demand for simple, no-nonsense keyboards that focus purely on function. In this edition of Eagle Eye BI, we explore the world of entry-level keyboards – those with an average trade price under £25 – offering a detailed look at their growing performance in the market. Interest in these affordable keyboards has been on the rise, with user searches increasing by 9% between Q3 and Q4 of 2023. This steady growth underscores the continued demand for reliable and budget- friendly options. Brands like Trust, HP, and Phillips have seen the fastest surge in user interest, solidifying their standing as key players in this competitive, cost-conscious segment, among top searched brands like Logitech and Microsoft. Additionally, it’s common to find these entry-level keyboards bundled with mice, providing cost-effective solutions for businesses outfitting new offices or equipping new employees. For many customers, these combos offer a practical and efficient way to meet basic office needs without compromising on quality or affordability.
5.78%
9.58%
Brand
9.74%
Logitech HP Microsoft DELL Lenovo
64.78%
10.13%
Top search terms Quarter 3 2024
Wickus Bester, B2B channel analyst S tock in the Channel
Statistical Analyst for the B2B channel, creating data-driven market intelligence reports in over 20 IT categories. Using analytical metrics based on search data, stock levels and implied sales, we see trends as they flow through the channel, and spot opportunities on the horizon.
For more in-depth analysis of Keyboards and other devices, please contact our BI team for detailed insights BIteam@stockinthechannel.com
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