News in the Channel - issue #22

ON THE MOVE

Avaya appoints Alison Hastings to lead European channel business

Avaya has appointed Alison Hastings as European channel lead. In this new, expanded role, she will be responsible for maintaining and growing Avaya’s channel partner ecosystem through the European, UK and Israeli markets, helping partners to deliver best-in-class customer experience solutions that drive business growth. Alison was previously Avaya’s senior channel director for the UK and Ireland, successfully spearheading new business initiatives, fostering collaborations and driving partner growth for over six years. She will report to Cameron Thomson, group vice president for the Europe, Middle East, and Africa, including Turkey and Pakistan. “We are forging ahead as the leader in enterprise CX with a compelling cloud communications and services portfolio that’s

uniquely suited to the enterprise segment,” said Alison. “I am looking forward to working with our channel partners to drive the skill investment and domain expertise needed to create the compelling CX value propositions that our customers demand. As our world moves away from the typical resale model, our partners are finding great opportunity in becoming experts and consultants, offering guidance to large customers as they navigate their innovation journeys.” Cameron added: “It’s fantastic to see Ali expanding her expertise beyond the UK and Ireland and into Europe and beyond. Ali approaches every day with enthusiasm and commitment and is well-suited to a role that helps partners across the area gain access to the skills and technologies our joint customers demand.”

Alison Hastings European channel lead

avaya.com

SYNAXON UK appoints Matt Meadows

SYNAXON has bolstered its UK team with the addition of Matt Meadows as new business account executive. The new arrival will be tasked with enticing more reseller businesses to make use of the SYNAXON Hub distribution service and its managed services offerings. Having spent more than 13 years working in account management and sales roles at IT vendors and within the distribution sector, Matt brings extensive channel experience to this key position within SYNAXON’s UK operation. He will be responsible for identifying potential new partners, getting them engaged with and making use of SYNAXON’s services and supporting their growth. “It’s great to have Matt on the UK team,” said Mike Barron, UK managing director, SYNAXON. “We believe many more partners can make use of SYNAXON’s unique capabilities – for simple product fulfilment,

managed services and significant projects – to level the playing field. By automating processes and making it easier to do business, we help partners be more efficient and effective in competing for business. “With his long experience, energy and enthusiasm, Matt has the professional and personal qualities to cultivate new relationships, help more partners make use of our services, and bring renewed growth to their business.” Matt joins a team of UK-based personnel who provide personal support and account management to partners and ensure that they can take full advantage of all SYNAXON’s services. These include SYNAXON Hub, which provides exceptional pricing and availability on the most popular products from leading-brand vendors, making it easier for partners to meet customer needs and drive profitable business.

Matt Meadows business account executive

synaxon-services.com

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