News in the Channel - issue #30

EXERTIS ENTERPRISE

Enterprising solutions The distributor market is changing, with an increasing need to provide more than just fulfilment, but Exertis Enterprise is positioning itself to be at the vanguard of this trend to help customers in the most comprehensive way possible.

How has 2025 been for Exertis Enterprise so far – what

It has been a busy year for Exertis Enterprise, culminating recently in its Summit in Barcelona. Here, Jason Chibnall from Exertis Enterprise talks about how the company is evolving to cope with new demands from the market.

have been the highlights? JC: Trading conditions have remained as challenging as they were at the end of 2024, but we’re holding strong against our targets and budget expectations. What's exciting is the scale of some of the new opportunities we're seeing — deals that could significantly impact our performance. We’ve also undergone some internal transformation. Tom Cox joined as UK sales director, bringing fresh initiatives that will reshape our sales organisation. In cybersecurity, we’ve reorganised into focused specialities – from perimeter and endpoint protection to network optimisation and backup – allowing us to scale more effectively and serve customers with real expertise in each area. What are the current trends in the market and how is Exertis Enterprise helping customers to capitalise on them? JC: AI is the obvious headline trend. Everyone is talking about it, but many end users are still figuring out how to integrate AI into their businesses. That’s where we come in – helping customers design the infrastructure needed to support AI workloads and offering strategic guidance to enable their adoption. AI also has knock-on effects across storage, due to massive data generation, and cybersecurity with solutions becoming more intelligent and also

News in the Channel: The Exertis Enterprise Summit

was held recently – how did that go? Jason Chibnall: The Summit in Barcelona marked our first such event in more than eight years, and the feedback was overwhelmingly positive. Longstanding customers and partners told us it was the best event we’ve ever run. It was a great platform to showcase our culture and capabilities, and customers and vendors appreciated the scale of our organisation and our commitment to making relationships work. We had 232 attendees across customers, vendors and Exertis staff, and managed to strike the right tone across a diverse agenda. Whether attendees were focused on enterprise-class components, full-stack solutions, or cybersecurity, the content resonated. A key takeaway was the appetite for more – many asked when we’ll host the next one.

Jason Chibnall managing director

exertisenterprise.com

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What's exciting is the scale of some of the new opportunities we're seeing — deals that could significantly impact our performance.

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