EAGLE EYE – BI
Mice
Peripherals give people the power to customise their work setup in a way that is ergonomically pleasing, and add some aesthetic flair to home and physical offices. Computer mice, a peripheral category that we are all familiar with, has shown a 4.82% search growth year-on-year, a sign that users are actively exploring options to enhance their digital experience.
The average guide trade price of computer mice has fallen by 1% overall, leading to an average price of £37.35 in distribution. Brands like Lenovo and Logitech experienced good search growth during this same period, being up 7.02% and 7.96% respectively year-on-year. When it comes to purpose, office use reigns supreme, followed closely by gaming, which ties into the idea that Top performing brands in the channel (by total searches)
workers want dual purpose peripherals that can service productivity and leisure. Optical sensors continue to dominate the movement detection feature, outpacing laser tech by a comfortable margin. Together, these trends paint a picture of a category that, while familiar, is still full of movement – driven by a mix of function, form, and user-driven demand for smarter setups. n
Wickus Bester, B2B channel analyst S tock in the Channel
2.42%
Statistical Analyst for the B2B channel, creating data-driven market intelligence reports in over 20 IT categories. Using analytical metrics based on search data, stock levels and implied sales, we see trends as they flow through the channel, and spot opportunities on the horizon.
46.43%
2.8%
Brand
Quarter 1 2025 Mice
Lenovo Apple Evoluent Cherry ASUS
Logitech DELL HP Microsoft Kensington
2.86%
5.19%
5.29%
6.78%
Top search terms Quarter 1 2025
7.04%
11.04%
10.15%
For more information about mice and market intelligence email: BI@stockinthechannel.com
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