AWS LONDON PARTNER SUMMIT
At the heart of the cloud AWS shared how partners are at the centre of its growth at the recent London Partner Summit.
Getting to the top is difficult, and staying there is even harder. That’s the old saying that dominates any competitive field and can especially be applied to the hyper scaler market, as tech giants fight over market share. As of April this year, Amazon Web Services (AWS) were the number one hyper scaler in the world, with a market share of 33%. Whereas key competition from Microsoft Azure and Google Cloud could only capture 21% and 11% of the market respectively. It’s no wonder why they are steaming ahead. In the first quarter of this year, Amazon’s cloud unit grew revenue by 16% to $21.35 billion, representing almost 17% of Amazon’s overall revenue. It is no surprise then that at the AWS Partner Summit in Westminster’s Central Hall, Chris Sulivan, AWS director Worldwide System Integrators, expressed his gratification for AWS partners and resellers. “For me and others at AWS, we see partnerships as the ultimate marker for customer success,” said Chris. “It is through this synergy that we empower our customers to leverage the best cloud innovation. This technology in the hands of our partners is transformed into something even more profound for our customers.” Customer journey Chris said that the partners guiding customers through the adoption of AWS services was a huge part of their success, alongside the research and development opportunities that customer feedback can kick up. “We commissioned a study to understand how the AWS opportunity translates to our partners,” he said. “What we discovered is that for every dollar of AWS services our partners sell, they can capture up to $6.40 of additional revenue for
services and support that they provide. “We also found that 61% of that opportunity was realised in the first year and that 81% of the partners that responded to our survey told us that our customers are consuming more cloud services at the end of the first 12-month period than when they started. “These findings have become the foundation for the programmes and strategies that we continue to offer, in order to offer opportunities for our AWS service partners, and we’re extremely excited about our progress on this path.” Migrating As you might expect, migration to AWS was a hot topic throughout the Partner Summit, as businesses begin to improve their understanding of the cloud and the efficiencies that it can drive. According to Pragnesh Shah, partner solutions architect EMEA Migrations & Modernisation, AWS, there is a huge opportunity for resellers to work with hyper scalers, to quench the thirst for cloud technologies among enterprises. Pragnesh added that businesses are waking up to the efficiencies the cloud can afford them in combating macroeconomic trends, and the artificial intelligence (AI) and machine learning trends have also not gone unnoticed. AWS has launched an automated migration tool that helps businesses move to a secure and scalable cloud platform. As Lucky Sharma, senior partner solutions architect UK&I, AWS explained, the platform uses AI to analyse application dependencies, before developing applications for migration, modernisation and ongoing maintenance, creating runtime environments and deploying and managing the applications in resilient and elastic environments. “AWS MainFrame Moderation is a unique
Chris Sulivan AWS director Worldwide System Integrators
aws.amazon.com
What we discovered is that for every dollar of AWS services our partners sell, they can capture “ up to $6.40 of additional revenue for services and support that they provide.
”
14
Powered by FlippingBook