News in the Channel - issue #8

COMMENT

Constant flux Developments in technologies such as cloud and communications means that the channel is experiencing rapid change at the moment – and this is set to accelerate in the coming years, so resellers need to get on board with it now if they are to prosper.

be a key market for this. Driven by hybrid working and demand for seamless and unified communication facilities, the sector is growing quickly, and there is plenty of innovation in terms of the technology used. With such prospects, UCaaS is something that resellers must look to get involved in, as part of their ‘as a service’ offering and as a contributor to their bottom line. Read more on p31.

It was Greek philosopher Heraclitus who uttered the phrase ‘Change is the only constant in life’ and it is as true now as it was then, although changes come quicker in some aspects of life than others. In the channel, change is rapid currently, with the development of such things

Dan Parton

as cloud technology and many other products and services that use it a major driver. Resellers are now looking at selling products that they wouldn’t have dreamed of five years ago as new technology becomes available – and affordable – and customer demands adapt to new ways of working. This means businesses in the channel need to adapt too and

The market for off-site data centres is also anticipated to grow strongly in the coming years as more customers seek to move from an on-premise solution to a third party provider. There are many advantages to this, from cutting costs to flexible scaling options and improved security. But it isn’t something that should be taken lightly, and resellers have an important role to play. Read more on p26.

embrace the opportunities that these new technologies bring. For instance, cloud

storage solutions are being looked at as an option by businesses of all sizes. Costs have reduced in recent years and customers enjoy that they can easily access business data that is stored in the cloud, increasing productivity for the business. The flexibility it brings is also valued. With more businesses digitalising, demand should only increase in the coming years. Read more on p18. Another aspect of the channel that is developing at pace is unified communications as a service (UCaaS). Globally the market is predicted to grow by 400% in the coming years, and the UK will

With data, cloud and communications technologies still evolving, and the impact of things like artificial intelligence only just beginning to be felt in the channel, it is reasonable to assume that the pace of change will only accelerate in the next five years. Those that want to prosper will have to ensure they are in the vanguard, otherwise they will be left behind. As ever, I hope you enjoy the issue. If you have topics that you want us to cover in future issues, or you want to get involved in editorial or advertising, please drop me a line at dan@newsinthechannel.com

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