UCAAS not operating at 100mph at Voip Unlimited’s HQ, he spends his rare free time flying around the world Prix’s or designing and building home automation systems before kicking back with his family and two s. wledge & resilience,,communication, project management, and innovation. So far their portfolio of clients are doing a pretty good job!
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automation to enhance productivity, along with the desire for scalable, cost-effective solutions that can adapt to evolving business needs. “This means we will continue to see the integration of UCaaS with other aaS offerings,” he says. “The consolidation of ‘Everything as a Service’ is a growing trend, with UCaaS vendors combining their solutions with CCaaS, CPaaS, app marketplaces, integrations and API connectors, not forgetting Hardware/Device as a Service. This empowers companies to create consolidated cloud landscapes for communication and productivity, enhancing agility and reducing costs while offering seamless user experiences across various business functions.” Getting into the market With the growing market and increasing consolidation of services, UCaaS is a market that resellers that aren’t already providing these services should investigate. Getting into the market doesn’t have to be too difficult either, as Stephen explains. “Resellers can enter the UCaaS market by partnering with established UCaaS providers, offering their solutions to customers,” he says. “Key barriers to entry include building a strong technical understanding of UCaaS offerings, developing sales and marketing strategies, and establishing a reliable support infrastructure. “Resellers must also invest in training and certification programs to ensure their teams are well-equipped to sell, implement, and support UCaaS solutions, while fostering strong relationships with UCaaS vendors to stay competitive.” Communication in the conversation But for those resellers already selling UCaaS, this should be pushed to customers, who will increasingly need it to keep up with rivals that have already adopted it. “Resellers should discuss customers’ communication needs, pain points and goals to identify how UCaaS solutions can address them,” says Stephen. “Conversations should cover the benefits of UCaaS, such as scalability, cost savings and improved collaboration. “Additionally, resellers should discuss integration with existing systems, security and compliance requirements and the transition process. Finally, they should emphasise ongoing support, training and customisation options to ensure seamless adoption and long-term success with UCaaS solutions.” Mark adds that conversations with customers
should address implementation and the specific needs and concerns of customers. For instance, explaining the benefits of UCaaS. “Resellers need to articulate the benefits of UCaaS solutions to customers,” he says. “This includes discussing how UCaaS can improve communication efficiency, enhance collaboration, increase mobility, reduce costs and support remote work. By highlighting the value proposition, resellers can help customers see the advantages of adopting UCaaS.”
Mark Pillow managing director
voip-unlimited.net
Resellers should discuss customers’ communication needs, pain points and goals to identify how UCaaS solutions can address them. “ ”
Resellers should also discuss the customer’s readiness for UCaaS adoption, he adds. “This involves evaluating factors like network infrastructure, bandwidth requirements, security considerations and integration with existing systems. Resellers can help customers develop a migration strategy that ensures a smooth transition to UCaaS while minimising disruptions. “Resellers should also explore the specific features and capabilities that customers require from a UCaaS solution and how flexible the vendor is in creating bespoke features for high-value end customers.” Security and compliance are also important considerations for customers when adopting UCaaS. “Resellers should address these concerns by discussing the security measures implemented by the UCaaS provider, such as data encryption, access controls and compliance with industry regulations,” says Mark. Training and support options should also be discussed, adds Mark. “This includes providing information on user training programs, documentation and ongoing technical support,” he says. “Resellers can also help customers understand the UCaaS provider’s support channels, service-level
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Stephen McIntyre marketing director
nimans.net
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