News in the Channel - issue #8


Pax8 teams up with Redstor to deliver smarter backup for MSPs

Cloud commerce marketplace Pax8 has teamed up with Redstor, a cloud backup and recovery specialist, which will enhance managed service providers’ (MSPs) backup offerings. Redstor’s AI-powered cloud backup solution guarantees MSPs’ instant recovery of files across cloud infrastructure, SaaS business apps like M365, Google Workspace, Salesforce and Quickbooks, as well as on- premise data, while eliminating the need for hardware and mitigating against cyber risks. Redstor helps MSPs fuel growth, improve operational efficiency and reduce risk through its software that is built for the cloud and engineered to scale rapidly with product-led growth at its core. “Data loss can be catastrophic for any business,” said Ryan Burton, vice president of product strategy at Pax8. “We are excited to partner with Redstor to arm our partners with an incredibly robust backup solution to safeguard their customers’ most valuable asset – their data.” Redstor, with offices in the US, UK and South Africa, is consistently ranked on as a leader across 16 categories including online backup and DRaaS. “We’re seeing unprecedented demand

for our software, especially around the protection of M365, Google Workspace, QuickBooks Online and Azure VM environments. Recognising the need for superior solutions, we built better, refusing to settle for mediocrity,” said James Griffin, CEO, Redstor. “We are relentless in our belief that everything can always be improved. The Pax8 partnership further expands our ability to bring a smarter backup product to the thousands of global MSPs who need and deserve a better solution to the protection of modern workloads.” Redstor empowers Pax8 partners to: l Fuel growth: Tap into new revenue streams by protecting critical applications and workloads such as Azure VMs, Salesforce, QuickBooks and Xero, all with 30-day free end user trials l Optimise efficiency: Manage all customers and the protection of their data from a single app, instantly recover customer data from the cloud and benefit from seamless billing integration with Pax8 l Reduce risk: Leverage AI-powered malware detection and data tagging and classification to enable safe recovery from cyber-attacks and help identify sensitive and business critical data.

Ryan Burton vice president, product strategy

Vertiv enhances its three-phase UPS channel offering in EMEA

Critical digital infrastructure and continuity solutions provider Vertiv has announced key enhancements to its dedicated offering for channel distributors and resellers. With these enhancements, Vertiv’s market- leading three-phase uninterruptible power supplies (UPS) from 10 to 60kVA, including the Vertiv™ Liebert® ITA2 and its complementary services, are now available in the Vertiv Solution Designer tool and shipping from stock in Europe, Middle East and Africa (EMEA). According to Omdia’s UPS Hardware Market Tracker and Analysis 2022, there’s an increased demand for three-phase UPS in EMEA from markets outside of cloud, colocation and telco. These include retail, wholesale, healthcare, manufacturing and other industries. By 2026, the three-phase UPS market in EMEA is expected to grow from $1.66 billion in 2021 to $2.07 billion, a CAGR of 5.84%. “Digitalisation is being leveraged by

companies of all sizes and industries, which leads to an increased need for efficient solutions to protect small and medium sites against power outages,” said Karsten Winther, EMEA president at Vertiv. “The strategic addition of three-phase UPS to our IT channel portfolio allows partners to serve a broader market with industry-leading solutions, enabling businesses to leverage the latest technologies and accelerate their digital transformation journey.” The Vertiv Liebert ITA2 features online double conversion technology, a unity power factor and an extremely compact rack/ tower design. Compared to single-phase systems, three-phase UPS allow higher power capacity and up to 99% efficiency in ECO mode. With the offering, expert support on product selection, set-up and performance optimisation throughout three-phase systems’ entire lifecycle is now available also through the channel market. Vertiv’s three-phase UPS

Karsten Winther EMEA president


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