BEST CAMPAIGN AWARD
Campaign of the quarter The winner of this quarter’s award is Ingram Micro for its Smart UPS campaign.
Connor adds that the objective of the campaign was to highlight the main benefits of Smart UPS. “Smart UPS underpins a lot of the technologies we supply – datacentre, security, etc – we’re encouraging resellers to think about full solutions in the campaign, considering multiple technologies as part of an advanced solution. It is about building trust for an end customer, with the reseller ensuring that solutions they are integrating are robust, in this case ensuring solutions have an uninterruptible power supply. This offers a better experience for the end customer. “The campaign has received positive feedback externally with our customers and vendors.” Connor adds that Ingram Micro “invested in this campaign because it’s a hot topic in the channel.”
winner Q1 · 2023
best campaign
Connor Perry head of marketing – advanced solutions & specialty
“Smart UPS is one of our focus areas at Ingram Micro,” says Connor Perry from Ingram Micro. “With the reach of News in the Channel and Stock in the Channel, it made sense for us to promote it together. We had linked coverage on Stock in the Channel and through our Ingram Micro communications.”
ingrammicro.com
Issue #1
ucadvanced.com
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NEWS inthechannel.co.uk
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PRINT inthechannel.co.uk
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From G to Z… How Zebra Technologies are building on a legacy to deliver next generation desktop printing with more connectivity, performance and security.
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