PERIPHERALS IN THE HYBRID WORKSPACE
CONTINUED
He adds that peripherals should be part of a reseller’s product mix. “Every attachment sale is important, as each one made contributes to a higher value in the basket,” he says. “If a customer is buying a new laptop, a laptop support makes perfect sense. Similarly, if a customer purchases a new computer or monitor, a single, dual or multi-screen monitor arm solution should be proposed.” More than tech But it isn’t just about technology, as Lawrence Savage, UK marketing director at Exacompta Clairefontaine Group, explains. “There is an increasing number of companies recognising the important part neurodiversity plays in relation to how individuals interact with their environment and each other. “With this in mind, the latest eco-friendly Exacompta Bee Blue range of filing and desktop accessories, has been designed in conjunction with the latest trends in office colour design. These heavily feature a mix of blues and yellow shades, which can combine to help boost performance and enthusiasm in a stimulating and enjoyable environment. “Offering modular storage and display systems that can be tailored to an individual’s specific needs is essential.” Lawrence adds that demand for sustainable and personalised products continues to grow, and there will also be an increase in biophilic orientated office equipment, which are designed to incorporate natural elements and materials and thus improve productivity, while lowering stress and anxiety. Eamon agrees that putting employee needs first is becoming a key consideration for businesses.
“Now, a large part of what businesses are looking for when they invest in solutions is their ability to enhance the employee experience and support them to do and feel their best. factors such as quality, ease of use and comfort have become key considerations in tech investments over price, and dealers should be looking to offer kit that is designed with the user in mind.” Part of the toolkit Eamon adds that dealers should be looking to provide peripherals as part of wider hybrid working toolkits. “From quality video conferencing solutions that broadcast meetings to participants at home to make them part of the conversation to quality headsets that ensure remote participants can contribute with ease, these are both equally important to making sure meetings run as smoothly and efficiently as possible,” he says. “At the same time, split keyboards and quality mice help to reduce harm like repetitive strain injury, helping to boost comfort and productivity. It’s all about having the whole suite of products so businesses can provide a seamless and enhanced experience for employees wherever they are and help them work at their best. “With hybrid working the primary working model and set to be for the foreseeable, technology will continue to evolve with it. At the centre of this will be the people element. There is no one-size-fits-all on how to do work, and peripherals need to cater to the needs of every individual, helping them to be at their most productive. As technology continues to advance, designed with the user in mind, peripherals will become more intuitive, easier to use and support employee engagement.”
Miguel Rodriguez SYNAXON
synaxon-services.com
Lawrence Savage UK marketing director Exacompta Clairefontaine Group
exaclairlimited.com
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