BUSINESS INTELLIGENCE
Top trender An honourable mention in this category is the following AMD offering for reaching the #1 spot in only two months since its launch in February.
This product of course forms a part of the larger ecosystem of product families, and looking at how the market stands now, the top 10 processors in the past month in terms of their trending score are from these series:
Processor series
Number of products in top 10
AMD Ryzen 7 AMD Ryzen 9 Intel Core i5 Intel Core i9
4 2 2 2
Tracking market changes Although the trending score is based on searches, we can’t solely rely on the gross amount of search hits to determine the success of a product. When we look at the trend life cycle of a product, we also analyse the competitiveness of the product in terms of its trending behaviour. Can the product hold its own at the top, or was it a fleeting fad? How much of the market potential did it fill compared to other products?
Some products dominate the trending list, such as the products on the right which are among the few that have been in the overall top 100 for the past 12 months.
920-004523
Logitech Wireless Combo MK270 keyboard Mouse included USB QWERTY English Black Apple iPad 64 GB 25.9 cm (10.2”) Wi-Fi 5 (802.11ac) iPadOS 15 Grey Jabra EVOLVE 20 MS Stereo
The majority of products, however, are in flux. For example, in the past year we will rank 6S6S8EA#ABU above 439Z5EA#ABU even though the latter has nearly double its number of searches. This is since the former could hold a streak for three months longer in its shorter lifespan than the older latter product.
MK2K3B/A
4999-823-109
The future In summary, the trending score is useful to identify popular products in the channel and is one of the metrics that Stock and the Channel will be using at the Stockies Awards later this year to recognise the cream of the channel’s
crop. By promoting your products and thus improving their trending score, you can increase their chances of being recognised for their excellence in the industry at this new awards ceremony.
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