News in the Channel - issue #24

LENOVO

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centre drawing power but not doing a great deal. All of this can help to cut emissions and energy bills, opening more resources that can be used to invest in cybersecurity defences.” However, some businesses have shied away from circular economy practices due to the perceived difficulty of implementing them. But adopting a circular economy practice doesn’t need to be difficult, Ian says. “As long as data centre providers offer tangible solutions to help customers extend the lifecycle of their devices with cost-efficient IT choices,” he explains. “Opportunities to embrace a circular economy in IT now exist in a way that they did not before. Technological solutions are revolutionising supply chains, product design and materials, allowing organisations to recycle, refurbish and use products and parts as raw materials in manufacturing. In the data centre sector, sustainability services are now enabling data centre operators to refurbish, recycle and reuse in a way that was previously impossible. “It’s important to recognise that even small, incremental steps will make a difference over the long term. Over the past decade, the adoption of technologies such as better cooling systems have kept the energy demands of data centres relatively stable,

but embracing circularity can help to boost efficiency even further.”

Reseller role Lenovo is playing its part in helping customers to embrace the circular economy. “Lenovo is helping its customers in their own sustainability journey and contributions to the circular economy, enabling reuse or responsible disposal of assets with end-to- end Lenovo services. Lenovo Asset Recovery Services helps mitigate end-of-life IT and data security risks and promotes the reuse of parts wherever possible,” says Ian. “With Lenovo Certified Refurbished, customers can give their devices a new lease of life. Resellers have a key role in helping customers find the right solutions that will help them embrace the circular economy and drive sustainability. “With customers, investors and the wider world increasingly conscious of the sustainability credentials of the companies they buy from, there has never been a better time to embrace the possibilities of the circular economy in the data centre sector,” Ian says. “Recycling, refurbishing and reusing can help to curb not just e-waste, but also electricity consumption, offering benefits for the environment and for forward-thinking business leaders.”

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Lenovo services. Lenovo Asset Recovery Services helps mitigate end-of-life IT and data security risks and promotes the reuse of parts wherever possible.

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