News in the Channel - issue #24

REVIEW

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Greg Jones , senior vice president of MSP enablement, Kaseya For Kaseya and our partner community, 2024 was a fantastic year. The market was buoyant, and we saw strong growth. Many of our partners exceeded their goals and achieved outstanding results. Yes, the political and economic factors made for a bumpy ride for businesses at times, but the channel continued to perform well. It’s worth noting that our success and that of our partners is closely linked – if they are winning, we are winning. uncertainties affecting the market, including a change in government, the US elections as well as the geopolitical tensions. Across the industry, these caused some projects – especially larger ones – to slow down. But we also saw a lot of drive in the market, with mergers and acquisitions and new MSPs entering the market to make the most of the opportunities out there.

In terms of technology, everyone is talking about is AI. Given the buzz around it, some might have expected it to make a huge impact in 2024. However, many organisations are still in the early stages of adoption. There is so much more still to come. I anticipate the trends of 2024 to carry on in 2025. Security and automation will continue to drive strong growth for MSPs. So will CaaS, as smaller organisations will be leaning on their MSP partners to help them navigate the regulatory landscape. For MSPs to make the most of these opportunities, the best strategy is to work closely with their vendor partners so they can offer and market the best solutions.

Greg Jones

In times of economic uncertainty, IT is always the best industry to be in. Many SMBs look to adopt technology to gain a competitive advantage in the market, as it helps them automate more processes and operate more efficiently. Automation-as-a- Service was therefore a big growth driver, along with security and compliance services and solutions. As regulations continue to change and SMBs must meet increasingly complex compliance requirements, we expect Compliance-as-a-Service (CaaS) to be in great demand in the coming months. In 2024, there were quite a few

kaseya.com

Rachel Rothwell , senior regional director, UK&I, Zyxel Networks 2024 has been a fantastic year in some ways and a frustrating one in others. For Zyxel Networks, it’s been great in terms of growth for our Nebula cloud management platform and the technologies that it

definitely going to keep rising. We’ve got exciting plans to encourage and incentivise our partners to grow their managed services business, which we will be announcing early next year. I think there is an uncertainty going into 2025 for everyone, the market landscape is a complicated one now, but we expect it to be another year of growth and progression for us and our partners. We’ll be doing our utmost to make sure that it’s a good year by putting added momentum behind our managed services solution and by focusing on key verticals such as hospitality and education. Here too, we’ll be announcing plans to support partners in driving growth. We’re going into 2025 feeling positive and ready to support our partners in taking their business and our own to the next phase of development and success.

supports – WiFi and security in particular. What’s been slightly frustrating is the ups and downs we’ve seen in buyer confidence – but that’s been down to factors beyond the control of the channel. In 2025, if we have more stability, I think we will see a lot more growth. We have seen strong growth around the adoption of WiFi 7 and we will be making some big announcements in that area very soon. I’d also expect to see the continued impetus with our security products and multi- gig, and we anticipate further strong growth in managed services. Activation and use of Nebula has been phenomenal and that’s

Rachel Rothwell

zyxel.com

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