REVIEW
CONTINUED
David Watts , senior vice president and managing director, UK and Ireland, TD SYNNEX For TD SYNNEX UK&I, 2024 has been a year of steady and positive progress. We have a strong global strategy that we follow and live by – and that’s why you will see consistent investment from us in areas such as cloud, security and, more recently, AI. AI has been the big trend in 2024 and the
impact that’s had on customer confidence. Our response has been to continue to provide stability and consistency in our approach and the support we provide for partners. There have also been areas of the market that have seen less demand than others and due to the breadth of our business, we’ve been able to manage that quite effectively. Our hope is that we will see a continued increase in confidence and with it an uptick in investment by customers as they look to bring their IT products and services up to date and to continue their digital transformation. For TD SYNNEX, the strategy and priorities are unchanged – we’ll continue to focus on meeting the needs of our SMB partners and to develop our toolsets and programmes. And we’ll continue to support partners in the areas where we see the most growth potential.
question here, for partners and their end customers, has been how they can use the technology to deliver measurable business benefits. That’s something we’ve been helping partners to address with our Destination AI programme, which brings together multiple services and resources and provides a tailored route to developing the partner’s understanding of AI solutions and taking them to market. The challenges in 2024 have mostly been about the economic uncertainty and the
David Watts
uk.tdsynnex.com
Mark Appleton , chief customer officer, ALSO Cloud UK 2024 has been a transformative year for ALSO and the wider channel. We’ve seen significant growth and adoption in response to the evolving market demands. Our focus on enhancing digital presence and customer engagement has been well received within the market. The wider channel has also experienced substantial changes. The shift towards
work capabilities and the desire to reduce on- premises infrastructure costs. Technological advances have had a significant impact within ALSO and the wider industry. Namely, the adoption of AI and machine learning technologies like Microsoft Copilot. These technologies have enabled us to automate processes, enhance the decision-making process, and deliver increasing value back to our customers. We anticipate that many of the trends observed in 2024 will continue into 2025. The demand for cloud-based solutions is expected to grow as businesses increasingly recognise the benefits of scalability, flexibility and cost-efficiency. This trend will likely drive further investments in cloud infrastructure and services and continue to grow the demand for MSPs to service the market. Cybersecurity will remain a top priority for businesses, given the evolving complexity of the threat landscape. We expect to see continued advancements in security technologies and practices, with a focus on proactive threat detection and response.
digital transformation has accelerated, with many companies investing heavily in cloud infrastructure and cybersecurity. This trend has been driven by the need for more robust and scalable solutions to support remote work and digital collaboration. Additionally, the channel has seen a surge in demand for managed services, as businesses seek to outsource their IT needs to specialised providers. In addition, there is the increasing demand for cloud-based AI solutions, such as Microsoft Copilot. Customers are looking for scalable, flexible and secure cloud services to support their business operations. This shift has been driven by the need for remote
Mark Appleton
also.com
28
Powered by FlippingBook