News in the Channel - issue #24

ON THE MOVE

Exertis Cloud team grows with five new hires from key channel innovators

Exertis Cloud has added five new team members to its growing workforce. This expansion marks a significant step forward in Exertis Cloud’s strategic plan to scale operations, deepen its impact in the channel, and deliver great value to partners. The new hires, who bring a wealth of experience across sales, technical expertise, commercial and marketing functions, will be instrumental in driving forward the company’s mission to provide top-tier cloud solutions and services; helping partners to grow their business. The new recruits are: l Radhika Dattani, commercial director: Radhika has more than 20 years’ experience in professional services built at Fast Lane, QA and CompTIA. Radhika is perfectly placed to shake up distribution by adding value to partners with training, enablement and vendor engagement. l Chris Cave, commercial manager: Chris is from Fluid One Business IT (formerly Highlander). From his previous role in a large MSP, he understands the challenges Exertis Cloud partners face. This knowledge and experience will be used to improve partner experience and challenge distribution. l Sophie Lockwood, marketing manager:

After four years at Giacom, Sophie understands the channel landscape and the challenges that come with partner and end-user marketing. l Lauren Foster, partner manager: Lauren’s experience and understanding of Microsoft will help partners expand and grow. She boasts several Microsoft qualifications and understands the intricate challenges MSPs face navigating Microsoft. l Danny Morfitt, Azure presales specialist: Danny brings extensive expertise in Microsoft Azure for SMBs and is strategically positioned to support, educate and enable MSP partners to navigate and maximise Azure IaaS. “We are thrilled to welcome these talented individuals to our team at such a pivotal moment in our growth journey,” said James Yates, managing director of cloud at Exertis Cloud. “The cloud landscape continues to evolve, and our partners are seeking agile, forward-thinking distributors who can deliver innovative solutions while offering the support they need to thrive. With these new hires, we’re not only expanding our capabilities, but also reinforcing our commitment to empowering partners to succeed in an increasingly competitive market.”

James Yates managing director

exertiscloud.com

“

We are thrilled to welcome these talented individuals to our team at such a pivotal moment in our growth journey.

”

HP appoints Neil Sawyer as SVP and MD Northwest Europe Market

HP Inc. has appointed Neil Sawyer as senior vice president and managing director, Northwest Europe, which spans the UK & Ireland, Benelux and Nordics. Neil has more than 22 years of experience in the technology industry across HP and other leading brands. Most recently, under his leadership as managing director for the UK&I, Neil drove impressive growth in target segments and was instrumental in driving HP’s strategy in key areas of the company’s business. In addition, Neil is a passionate advocate for talent development with a focus on diversity, equity and inclusion. Neil first joined HP in 2002 as part of the

graduate program and has served in several management and strategy roles including director of partner and alliances UK&I. In addition to his roles and experience at HP, he has held several management positions at multinationals across the technology sector. In this new role, Neil will report to Dave McQuarrie, HP's chief commercial officer. “Neil brings a wealth of experience in the tech industry and a sharp focus on customer success to this role,” said Dave. “With a proven track record of driving profitable growth for HP, its partners and delivering solid results for the UK&I, I have great confidence in Neil’s ability to move the dynamic Northwest Europe market forward.”

Neil Sawyer SVP, managing director, Northwest Europe

hp.com