Stockies AWARDS
2024
Metrics Explained
Decision-making can be overwhelming, even with enough data to map our course. We need the proper tools to make decisions, backed by business intelligence. At Stock in the Channel , our dedicated analysts have cultivated a sophisticated suite of metrics, refining them over the years to provide unparalleled insights for strategic decision-making in the channel.
Vendor metrics
Our BI engine sifts through billions of data points, ranging from stock levels and search data, to pricing levels and implied sales. The resulting metrics cover a wide spectrum of categories, offering a panoramic view of the entire channel. Whether it’s laptops, data storage, or printing equipment, our metrics provide a comprehensive understanding of the market landscape at a glance. We independently observe the rises and falls of products in the channel, gleaning insights of wider market trends, competitive dynamics, and consumer preferences. The efficacy of our metrics was showcased in the selection process for the prestigious 2023 Stockies Awards . These metrics not only nominated but also standardised the picking of winners in the first-ever awards show of its kind. For instance, when evaluating a brand, the trendsetter rating was carefully balanced against price stability,
simplifying the selection of the top brands per category in the channel. Distributors were monitored using their sales-to-search ratio, which quantifies how well they move trending products that are out of stock in wider distribution, thus besting their competition. The data we analyse are thus aggregated into top- level insight on the channel, also taking into account market share and how much coverage a distribution channel has. For individual products, champions were identified using the novel S4-metric, measuring the time between a product being seen on Stock in the Channel , right down the funnel along their first day stocked, searched and sold. Explore the comprehensive list of metrics that fuelled the success of the Stockies Awards by visiting https://stockies.co.uk/metrics. Empower your business with insights that pave the way for success in a rapidly evolving market.
Distributor metrics
Product metrics
Stock in the Channel
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